Ctrl+A: Content marketing isn't advertising? [S01 E02]
What is Content Marketing? Learn it in this 2nd episode! InstagramTV, YouTube, Netflix, Facebook Live, online video is definitely gaining momentum in people's media consumption habits. In a world where becoming an influencer is a job in itself and where some YouTubers are becoming more popular than movie stars, this change in trend represents a golden opportunity for advertisers who are trying by all possible means to reach the right people at the right time. moment. New business model, new consumption, new ideals, we are undeniably witnessing a shift from traditional television to digital video. You guessed it, this episode will be about content marketing! Our special guest is Catherine Gratton-Gagné, content marketing strategist with six years of experience in the field. This expert will lead us to better understand the role of content marketing for advertisers on the web. Good listening! All our episodes are now available on Subscribe!
Ctrl+A: What did Amazon understand more than others? [S01 E03]
The e-commerce market presents many opportunities for traders. How to get out of the game? How to stand out in an extremely competitive universe? Digital transformation is a phenomenon that, fortunately, is taking more and more space in companies' business strategies. But how to define it? What opportunities can local businesses or should they have seized? The Ctrl+A team had the pleasure of welcoming Simon Éthier, director of digital transformation at Adviso, to talk about this ambitious subject, and more specifically to understand: what e-commerce giants like Amazon have understood? We hope you have as much fun listening to this episode as we had recording it! All our episodes are now available on Subscribe!
Ctrl+A – Buying local in digital advertising [S02 E01]
The second season of the Ctrl+A podcast is up and running! We’re starting out strong with a guest known for his talent as a communicator and presenter: Jean-François Renaud! Today, he and our hosts will be exploring the idea of buying local, as it applies to digital advertising.