Google and online travel, don't be evil?
The giant Google is arousing suspicion from all sides, particularly from stakeholders in the travel industry, with its recent acquisition last July of travel software ITA Software . The software is used by 80% of travel search and price comparison engines on the Internet. Is it simply a response to the acquisition of Bing Travel by Microsoft or a desire to become THE leader in online tourism?
How to use Google Analytics Premium’s BigQuery?
Now that you know what it’s possible to achieve with Google Analytics Premium and BigQuery, let’s take a concrete look at how the tool is used.
How to use BigQuery from Google Analytics Premium?
ANALYTICS AND MEASUREMENT Now that you know what you can do with Google Analytics Premium and BigQuery , let's see how this tool works in practice. To take advantage of the automatic integration of Google Analytics data into BigQuery, you must be a Google Analytics Premium user. You will need to make an integration request to your Google Premium account manager, providing information such as the identifier of the Google Analytics view concerned and your BigQuery project number. Note that there are costs for data storage and processing in Google BigQuery, but Google Analytics Premium users get a $500/month credit that will get you far enough in most cases. Remember, you only pay for what you use. WHERE TO FIND YOUR GOOGLE ANALYTICS PREMIUM DATA? Your Google Analytics data is automatically stored in your BigQuery project. The name of the data set will be the identifier of the Google Analytics view concerned, an identifier that you will find in the Admin interface, under “View parameters” …