Design an ergonomic homepage
The homepage is usually the most visited page of a website. It is often the first page that we consult and if this is not the case, we generally return quickly to the home page to explore a site. Much like a storefront, the homepage gives a first impression of your site and directs the potential buyer. Here are the basics of a well-built landing page that respects conventions.
8 critères ergonomiques pour évaluer la persuasion d’un site
Cela fait près de 18 ans que les professionnels se basent, entre autres, sur les critères ergonomiques de Bastien et Scapin. Bien qu’ils soient toujours pertinents et utiles, ils ne sont plus suffisants pour représenter la réalité actuelle du Web. La tendance est à la recherche de persuasion et, bien qu’on en parle de plus en plus sur Internet, c’est un domaine qui manquait cruellement de référence pratique.
Reverse ETL: The new indispensable tool for working with data
For quite some time now, digital marketing professionals have become passionate about collecting performance data, which are used to improve decision making and increase the relevance of strategies in the eyes of end users. Today, we’d like to present the latest arrival in the field of data exploitation: reverse ETL. Positioned downstream from your data warehouses, this tool allows you to exploit your first-party data on a variety of destination platforms. Life cycle Here is the high-level architecture of the data life cycle, allowing us to situate reverse ETL within this sequence: For several years, our team of data architects has stressed the importance of the quality of incoming data and of centralization in order to build a pool of data that can be a crucial asset for many stakeholders within an organization. To this end, integration tools have proven themselves to be very useful for adapting to APIs from many sources. Conversely, destinations also have a variety of APIs available, …