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Google Data studio, a killjoy for Microsoft Power BI
Tools for analysing digital performance are multiplying, and the data we have access to is increasin …
Do I need to redesign my website?
If you’ve gotten this far, chances are you’re asking yourself this question. Or you’ve already decid …
Pokémon GO or the myth of the lazy user
(Sunday of the EURO final, 106th minute of game time. Ronaldo out. No goals.)
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Visualize your data easily and efficiently with Data Studio 360
Google is making headlines in the digital news, among other things, with the launch of its Google An …
Data visualization made easy with Google Data Studio 360
Google is creating buzz in digital circles, among other things with the launch of the Google Analyti …
Snapchat reveals a solid approach to attacking the ad market
Over the past few years Snapchat has been reproached for being stingy with information about its bus …
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How to define: objective, strategy and tactics? [Infographics]
A year ago I posted an article defining the terms mission, objective, strategy, and tactic. It’s a p …
[Video] The essential tools to find powerful content ideas
CONTENT CONTENT & SEO
Will the new Facebook Reactions change your brand’s social strategy?
Will these little images expressing everything from amusement, to shock, to sadness, change your bra …
A “Big Deal” for Google: Launching the Google Analytics 360 Suite with New DMP and Experiments Tools
Source : Searchengineland.com The paradigm for enterprise marketers and analytics professionals is a …
Putting an end to post-click attribution: the case study
In the first part of this two-article series, we demonstrated the importance of using an ad server f …
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
Content blocking is the best thing that could have happened to digital marketing
This year, Apple created shock waves in the online advertising industry. Although content blockers ( …
Google Adwords: When innovation pays off $60 billions a year
In 1995, a 22 year old student named Larry Page considers pursuing graduate studies at Stanford. Ser …
Google Adwords: when innovation brings in US$60 billion per year
In 1995, a 22-year-old college student named Larry Page considered graduate school at Stanford. Serg …
A New Site for the Corporation des maîtres électriciens du Québec (CMEQ)
Learn more about how Adviso, with the collaboration of Libeo, supported the strategic planning and e …
iOS 9 signals the end of mobile applications
In parallel to smartphones, the rise of mobile application stores like Apple’s App Store and Google’ …
From Omni-Channel to Omni-Digital
On September 10, I had the opportunity to attend the Omni.Digital conference held in Chicago, which …
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5 specialists to consult to maximize your user experience
In user experience, we like to test the waters. We seek to understand Madame M., so we observe her i …
Optimize your online shopping experience to reduce cart abandonment
Over the course of this past year, a financially difficult one for many Quebec retailers, it became …
5 reasons to consider live video for your social media campaigns
You may have heard of the Meerkat and Periscope apps last March , which skyrocketed in popularity. W …
5 reasons to consider live video for your social media campaigns
You may have heard of the Meerkat and Periscope apps last March , which skyrocketed in popularity. W …
2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns
MEDIA & SEM In recent years, we have seen an increase in digital advertising investments. It goe …
5 reasons to buy your brand’s keywords on Google
Targeting brand keywords* in search marketing is a simple, cost-effective tactic that could have a v …
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