Last updated on April 2, 2026
7 symptoms of companies in need of a content strategy
7 symptoms of companies in need of a content strategy
Content marketing is good for your brand, and it’s not too complicated to do. Everyone agrees. And everyone does it. So, it must be true, right?
April 24, 2018
5
min read
Will Search GPT replace Google? What you should do to stay on top of the situation
Will Search GPT replace Google? What you should do to stay on top of the situation
The short answer: Search GPT will not be replacing Google in the near future, but it will redefine online search through an approach centred on AI and content relevancy. To stay competitive, you should adapt your strategies by prioritizing content that is clear, up to date, and enriched with opinion and reliable sources.
November 21, 2024
4
min read
E-A-T & SEO: How does Google evaluate the quality of your content
E-A-T & SEO: How does Google evaluate the quality of your content
Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor of 30. This staggering growth led to the emergence of a number of major issues in the 21st century, in particular the explosion of fake news. The problem lies in not just our access to an ever-increasing amount of information, but also in the difficulty of evaluating the reliability of sources. Faced with this uncertainty, we need to feel we can trust what we are being told now more than ever before. So how can we figure out what’s reliable? How can we separate what’s true from what’s fake? Google is offering its own solution: E-A-T, which stands for Expertise, Authoritativeness, Trustworthiness In this article, we’ll present what E-A-T is before tackling the reasons this solution might affect your company and help with advantageous positioning. We’ll then offer 10 smart tips to strengthen your E-A-T signals and conclude with a discussion of the future of positioning factors. What is E-A …
July 4, 2022
5
min read