What is Attribution? The Shoe Store Example
Imagine there’s a shoe store located on a street or in a shopping mall that has three employees: a g …
Unifying data from several sources is easy: here’s how.
Learn how to gather data from your different platforms within a single dashboard in order to have a …
Why Data-Enabled TV is the Biggest Thing Since Programmatic Ads
Some tend to believe that television is a medium in decline. But looking at the figures with a littl …
Think Finance 2018 – Financial institutions get agile!
What digital marketing challenges await financial institutions? Review of Michele Romanow, Tony Chap …
GDPR: When Transparency and Good Will Are Dictated by Law
This article has 2 parts: A fact sheet that summarizes the nature of the GDPR in 6 key points follow …
WaQ 2018: Our highlights
Discover our highlights from the 2018 edition of Web à Québec! Hint: We really enjoyed Rand Fishkin’ …
Ad Exchanger Industry Preview: what 2018 has in store for us in digital media!
I had the opportunity to travel to New York on January 17 and 18 for the Ad Exchanger Industry Previ …
The mystery of Facebook language targeting
Have you ever seen a Facebook ad or content in English while your browser and Facebook interface are …
User research: laying the groundwork for killer insights
It’s true, we talk (a lot) about user experience, and we are always looking for ways to create a goo …
Do you speak the same language as your customers?
Bilingualism is gaining ground in Canada: according to 2016 census data, 18% of Canadians are fluent …
Digital Summit Portland: Putting the customer first in your digital strategy
This summer, I had the opportunity to attend the Digital Summit in Portland to learn more about the …
Digital Summit Portland: Putting the customer first in your digital strategy
This summer, I had the opportunity to attend the Digital Summit in Portland to learn more about the …
Notoriety: What methods and procedures to measure it?
We are working to update this article to provide you with the most recent information. In the meanti …
Why Adviso doesn’t consider link building to be a stand-alone strategy
Today, sustainable SEO cannot be built on unnatural links. To increase the organic visibility of you …
7 prerequisites before embarking on marketing automation
OK, that's a buzzword. One of the most popular right now, behind “chatbot” and “AI”. But marketing a …
Last-Click is Dead, Long Live Multi-Touch Attribution!
“THERE IS NO SUCH THING AS A PERFECT MODEL (IT DOESN'T EXIST), BUT YOU CAN BE LESS WRONG. » Attribut …
Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)
Note: This analysis was done in French, using French themes and keywords. Some of the images associa …
How to Bring Google Analytics Back to Its Best with ExactTarget Data Import
With the rise of social media, it's easy to see email as an outdated element of digital marketing, s …
How to Make Google Analytics Great Again by importing ExactTarget Data?
With the rise of social media, it’s easy to dismiss Email as a has-been digital marketing medium bec …
8 tips to optimize your Facebook campaigns like a #Pro!
The performance of your Facebook campaigns is slow? Are your campaigns not performing as well as the …
What if 2017 finally marked the take-off of landing pages?
2017, the year of mobile? Déjà vu. 2017, the year of conversion? Maybe. In any case, if I had to giv …
Will 2017 finally be the year landing pages take off?
2017, the year of mobile? Been there, done that. 2017, the year of conversion? Maybe. Either way, if …
The hidden face of programmatic media buys
With 67%* of digital media buys in Canada now executed in a programmatic way, the importance of unde …
Taking your SEM internal. Will it pay off?
For some time now, we’ve seen more and more companies internalize SEM for different reasons. Interna …