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Internalize your SEM. Such a rewarding choice?
For some time now, we have seen more and more companies insourcing their SEM for different reasons. …
Is it possible to optimize your Tinder matches?
Making a first impression with the future love of your life or just your next date (let's be real!) …
5 things marketers don’t know about machine learning, but should!
Machine learning. I’m sure I’m not the only one who’s starting to hear this term almost every day… I …
5 steps guide to run a mobile app install campaign on Google AdWords
Promoting your app when it launches can have an enormous impact on your number of downloads, not onl …
Disappearance of right-wing Google Adwords ads: the impacts
Major change in the world of Search : As of last Friday (February 19, 2016), Google removed ads that …
Putting an end to post-click attribution: the case study
In the first part of this two-article series, we demonstrated the importance of using an ad server f …
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
Google Adwords: When innovation pays off $60 billions a year
In 1995, a 22 year old student named Larry Page considers pursuing graduate studies at Stanford. Ser …
Google Adwords: when innovation brings in US$60 billion per year
In 1995, a 22-year-old college student named Larry Page considered graduate school at Stanford. Serg …
2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns
MEDIA & SEM In recent years, we have seen an increase in digital advertising investments. It goe …
5 reasons to buy your brand’s keywords on Google
Targeting brand keywords* in search marketing is a simple, cost-effective tactic that could have a v …
Programmatic buying and audience data
Amihai Ulman , a programmatic buying thought leader and COO at MASS Exchange, just questioned the us …
Profitability or profitability? Concepts to demystify
“This campaign is slightly less profitable, but much more profitable than before!! » We have just pi …
Facebook Power Editor: a miraculous ad campaign management tool
Producing a media buy campaign on Facebook through the Web UI can be really long, laborious and even …
10 ways to pay less for your Adwords
If you are investing in the keyword purchasing, this article may be a key factor in improving their …
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