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Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!
On January 17 and 18, I had the pleasure of going to New York to attend AdExchanger’s Industry Previ …
Ad Exchanger Industry Preview: what 2018 has in store for us in digital media!
I had the opportunity to travel to New York on January 17 and 18 for the Ad Exchanger Industry Previ …
Is hyper-segmentation ending on Facebook?
In a world where everything is increasingly segmented and specialized, the media campaigns that we m …
The mystery of Facebook language targeting
Have you ever seen a Facebook ad or content in English while your browser and Facebook interface are …
Tips from an expert to save time in Excel
Whether Excel makes up 70% of your job and you’re convinced there’s a faster way to do things, or yo …
Digital Summit Portland: Putting the customer first in your digital strategy
This summer, I had the opportunity to attend the Digital Summit in Portland to learn more about the …
How to bid with maximum efficacity : the Go Play In Traffic method
Based on internal reporting at Adviso, 54.3% of our clients in the process of being onboarded do not …
How to bet with maximum efficiency: the Go Play in Traffic method
According to internal reports at Adviso, 54.3% of our up-and-coming clients have no bidding rules de …
Historic Quality Score: how to build a business case like a pro with the Adviso method
Time is money. Nothing could be more true when we talk about SEM campaigns.
Blindfold: the Adviso secret weapon that will revolutionize your SEM campaigns
Performance metrics have changed little since the emergence of the paid search channel nearly 20 yea …
Last-Click is Dead, Long Live Multi-Touch Attribution!
“THERE IS NO SUCH THING AS A PERFECT MODEL (IT DOESN'T EXIST), BUT YOU CAN BE LESS WRONG. » Attribut …
4 reasons to get serious about your landing pages
Second article in our February series dedicated to landing pages. After recalling the definition of …
8 tips to optimize your Facebook campaigns like a #Pro!
The performance of your Facebook campaigns is slow? Are your campaigns not performing as well as the …
Will 2017 finally be the year landing pages take off?
2017, the year of mobile? Been there, done that. 2017, the year of conversion? Maybe. Either way, if …
What if 2017 finally marked the take-off of landing pages?
2017, the year of mobile? Déjà vu. 2017, the year of conversion? Maybe. In any case, if I had to giv …
Ad Exchange Industry Preview in New York: 2017 Programmatic Trends
I had the chance to attend the “ Ad Exchanger Industry Preview ” which was held in New York on Janua …
Hey Siri, how can search marketing adapt to voice search?
“Okay Google…”. Who has never used their voice to search their phone. With the advent of voice assis …
Taking your SEM internal. Will it pay off?
For some time now, we’ve seen more and more companies internalize SEM for different reasons. Interna …
Internalize your SEM. Such a rewarding choice?
For some time now, we have seen more and more companies insourcing their SEM for different reasons. …
Is it possible to optimize your Tinder matches?
Making a first impression with the future love of your life or just your next date (let's be real!) …
Untamed remarketing: Drawing the line between conversion and intrusion
How many times have you visited an advertiser’s site, only to be repeatedly and frequently retargete …
5 things marketers don’t know about machine learning, but should!
Machine learning. I’m sure I’m not the only one who’s starting to hear this term almost every day… I …
Putting an end to post-click attribution: the case study
In the first part of this two-article series, we demonstrated the importance of using an ad server f …
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
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