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#LifeHack: Avoiding data sampling in campaigns
How to structure your analytics campaigns the best possible way in order to avoid data sampling in y …

#LifeHack: Why and how to avoid sampling in your campaign data
What's the best way to structure your campaigns in Google Analytics to avoid sampling in your result …

5 simple tricks to create performing Facebook ads
This article will guide you in the creation of your ads, and will help you optimize the quality of y …

On which devices do your users convert?
Your online users probably jump from one device to another when they interact with your business. Le …

What’s the value of your Facebook posts for your conversions?
This article has been co-written by Yannick Proulx and Loic Karinda. This is part two of our Faceboo …

Getting started with Facebook Analytics & its omni-channel solution
This article has been co-written by Yannick Proulx and Loic Karinda. This is the first part of our F …

E-commerce acquisition : How to structure your due diligence
A digital transformation can take different forms. When expanding your company business model to e-c …

Guide to effectively managing stakeholders
Updated on March 18, 2020. These days, almost all digital projects happen in a context where stakeho …

Guide to Effective Stakeholder Management
Content updated March 18, 2020. Today, almost all digital projects take place in a context where sta …

Tips from an expert to save time in Excel
Whether Excel makes up 70% of your job and you’re convinced there’s a faster way to do things, or yo …

Content Marketing: how to create a solid content brief
In recent years, content marketing has begun to receive more and more attention, as classic online a …

Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags
Note: This analysis was done in French, using French themes and keywords. The images associated with …

How to protect your Google Analytics account from language spam
Google Analytics accounts have always been spammed, in particular in the event sections. Waves of di …

How to protect your Google Analytics account from spam in language settings
Analytics accounts have always had spam, especially in the events section. Waves of direct traffic w …

Guide: 50+ questions to prepare your marketing automation strategy
On Tuesday, Adviso participated in the second edition of the B2B marketing summit organized by Les A …

5 things marketers don’t know about machine learning, but should!
Machine learning. I’m sure I’m not the only one who’s starting to hear this term almost every day… I …

[Video] The essential tools to find powerful content ideas
CONTENT CONTENT & SEO

2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns
MEDIA & SEM In recent years, we have seen an increase in digital advertising investments. It goe …

5 reasons to buy your brand’s keywords on Google
Targeting brand keywords* in search marketing is a simple, cost-effective tactic that could have a v …
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Video conference: 6 opportunities to seize for SMEs in web marketing
CONTENT & SEO A conference that dates from 2012 but is still relevant. It was the final conferen …

4 Apps to Meet Web Development Challenges: GatherContent, TypeCast, GitHub, and Sprintly
Carrying out a Web project is increasingly complex: an army of specialists must design and produce a …
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Top 28 Visio Keyboard Shortcuts
For Visio lovers…or those who have no choice but to use it, here is a resource to improve your relat …
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