Improve your digital performance with A/B testing
What do Amazon, Shopify and Airbnb (and many others) have in common? It’s not their business models, …
The evolution of e-commerce: putting the customer at the heart of your strategy
The e-commerce market continues to grow year after year, and Canada is no exception. E-commerce has …
Google Data Studio: Creating a clear, precise dashboard
In the era of big data, the benefits of having a dashboard are clear. Still, what makes a good dashb …
Google Data Studio: Create a Clear and Accurate Dashboard
In the era of big data, the benefits of having a dashboard are well established. However, what makes …
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Facebook Creative Hub
Here is a guide to using the Creative Hub on Facebook. Get the most out of this collaborative tool w …
Adapting your keyword research to UX for a website redesign
We mostly know keyword research as an SEO tool for creating content. We develop content strategies a …
Spotify: A goldmine for advertisers
Spotify is one of the most popular music streaming apps . It offers the possibility of listening to …
How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The go …
TikTok: What opportunities are there for brands?
Have you heard of TikTok, the app now huge with Gen Z?
TikTok: what opportunities for brands?
Do you know TikTok, the application of the moment among Generation Z? A top 10 download in 2019 on t …
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Digital marketing: what roles should be given to employees, agencies and robots?
Internalization has been a very popular trend in North America for the past few years. Large adverti …
Building a UX strategy: as easy as playing with LEGO
When I was younger, playing with LEGO was my favourite pastime — and it still is. You’ll understand …
Why personas are essential
How to draw up clear portraits of your customers and prospects? Discover in this article how to defi …
Quick guide to a successful email strategy
We recently updated this still very actual article. Enjoy the read!
Whose job is lead generation, sales or marketing?
To ensure growth, all companies must develop an effective strategy and customer acquisition tactics. …
Turning data into actionable insights [Framework]
ANALYTICS AND MEASUREMENT BUSINESS STRATEGY Your company's analytics data should make it easier to m …
How to turn your data into actionable insights [Framework]
Your company’s digital data should help you make decisions and take action. Is it the case yet?
Adobe Analytics takes a step forward in its attribution analysis with IQ Attribution and Workspace
Attribution is defined by the action of giving credit to the various touchpoints in the user journey …
Building a single customer view is essential. Here’s why and how.
A weakened loyalty Marketers are well aware of the reality of customer relations in 2019. They are f …
Collaborative workshop template: Take stock of your strategic positioning
Our consulting team offers a turnkey solution for performing your review with a downloadable collabo …
#BLACKFRIDAY, #CYBERMONDAY, #BOXINGDAY. Are your holiday campaigns ready ?
This article was written following a collaborative study produced by Simon Lahaie, Olivier Houle, Je …
Guide to Writing SEM Ad Copy [AdWords]
Writing great ad copy is a crucial step towards optimizing the performance of your search engine mar …
#LifeHack: Avoiding data sampling in campaigns
How to structure your analytics campaigns the best possible way in order to avoid data sampling in y …
5 simple tricks to create performing Facebook ads
This article will guide you in the creation of your ads, and will help you optimize the quality of y …