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#LifeHack: Avoiding data sampling in campaigns

#LifeHack: Avoiding data sampling in campaigns

How to structure your analytics campaigns the best possible way in order to avoid data sampling in y …

May 28, 2018 5 min read
#LifeHack: Why and how to avoid sampling in your campaign data

#LifeHack: Why and how to avoid sampling in your campaign data

What's the best way to structure your campaigns in Google Analytics to avoid sampling in your result …

May 28, 2018 5 min read
5 simple tricks to create performing Facebook ads

5 simple tricks to create performing Facebook ads

This article will guide you in the creation of your ads, and will help you optimize the quality of y …

May 4, 2018 4 min read
On which devices do your users convert?

On which devices do your users convert?

Your online users probably jump from one device to another when they interact with your business. Le …

April 26, 2018 2 min read
What’s the value of your Facebook posts for your conversions?

What’s the value of your Facebook posts for your conversions?

This article has been co-written by Yannick Proulx and Loic Karinda. This is part two of our Faceboo …

April 19, 2018 2 min read
Getting started with Facebook Analytics & its omni-channel solution

Getting started with Facebook Analytics & its omni-channel solution

This article has been co-written by Yannick Proulx and Loic Karinda. This is the first part of our F …

April 11, 2018 2 min read
E-commerce acquisition : How to structure your due diligence

E-commerce acquisition : How to structure your due diligence

A digital transformation can take different forms. When expanding your company business model to e-c …

March 29, 2018 4 min read
Guide to effectively managing stakeholders

Guide to effectively managing stakeholders

Updated on March 18, 2020. These days, almost all digital projects happen in a context where stakeho …

October 26, 2017 4 min read
Guide to Effective Stakeholder Management

Guide to Effective Stakeholder Management

Content updated March 18, 2020. Today, almost all digital projects take place in a context where sta …

October 26, 2017 4 min read
Tips from an expert to save time in Excel

Tips from an expert to save time in Excel

Whether Excel makes up 70% of your job and you’re convinced there’s a faster way to do things, or yo …

October 4, 2017 5 min read
Content Marketing: how to create a solid content brief

Content Marketing: how to create a solid content brief

In recent years, content marketing has begun to receive more and more attention, as classic online a …

September 28, 2017 8 min read
Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags

Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags

Note: This analysis was done in French, using French themes and keywords. The images associated with …

April 18, 2017 7 min read
How to protect your Google Analytics account from language spam

How to protect your Google Analytics account from language spam

Google Analytics accounts have always been spammed, in particular in the event sections. Waves of di …

January 16, 2017 3 min read
How to protect your Google Analytics account from spam in language settings

How to protect your Google Analytics account from spam in language settings

Analytics accounts have always had spam, especially in the events section. Waves of direct traffic w …

January 16, 2017 3 min read
Guide: 50+ questions to prepare your marketing automation strategy

Guide: 50+ questions to prepare your marketing automation strategy

On Tuesday, Adviso participated in the second edition of the B2B marketing summit organized by Les A …

November 28, 2016 5 min read
5 things marketers don’t know about machine learning, but should!

5 things marketers don’t know about machine learning, but should!

Machine learning. I’m sure I’m not the only one who’s starting to hear this term almost every day… I …

September 26, 2016 8 min read
[Video] The essential tools to find powerful content ideas

[Video] The essential tools to find powerful content ideas

CONTENT CONTENT & SEO

April 20, 2016 1 min read
2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns

2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns

MEDIA & SEM In recent years, we have seen an increase in digital advertising investments. It goe …

August 4, 2015 6 min read
5 reasons to buy your brand’s keywords on Google

5 reasons to buy your brand’s keywords on Google

Targeting brand keywords* in search marketing is a simple, cost-effective tactic that could have a v …

July 6, 2015 4 min read
Video conference: 6 opportunities to seize for SMEs in web marketing

Video conference: 6 opportunities to seize for SMEs in web marketing

CONTENT & SEO A conference that dates from 2012 but is still relevant. It was the final conferen …

August 14, 2013 1 min read
4 Apps to Meet Web Development Challenges: GatherContent, TypeCast, GitHub, and Sprintly

4 Apps to Meet Web Development Challenges: GatherContent, TypeCast, GitHub, and Sprintly

Carrying out a Web project is increasingly complex: an army of specialists must design and produce a …

March 6, 2013 4 min read
Newsletter: 5 tactics to entice your customers to buy again

Newsletter: 5 tactics to entice your customers to buy again

BUSINESS STRATEGY

May 16, 2012 4 min read
Top 28 Visio Keyboard Shortcuts

Top 28 Visio Keyboard Shortcuts

For Visio lovers…or those who have no choice but to use it, here is a resource to improve your relat …

December 14, 2007 1 min read

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