What Facebook can teach us about iterative web design
As we know very well, the developers at Facebook are not standing still and are constantly looking f …
Showrooming vs. ROPO effect : Naviguer les inconforts irrésolus de la vente multicanaux
Quand vient le temps de planifier une stratégie de vente en ligne, plusieurs décideurs ont peur de v …
Google I/O 2013: Google positions its pawns on the travel chessboard
Google's highly anticipated annual conference in San Francisco, Google I/O 2013 , took place over th …
When hyperconnectivity leads to social alienation
C’est en perdant nonchalamment mon temps sur Facebook que je suis tombé sur ce statut de 4Chan qui r …
Web design: Is this the end of Photoshop? Five facts and four alternate approaches
The explosive growth of mobile devices has created a need to develop sites using responsive design. …
eCommerce: 6 Innovative Sales-Oriented Features for Christmas
To be effective and achieve business objectives, an e-commerce site must have an optimal user experi …
Back to Web-In 2012
Yesterday was held the Web-In of the Montreal Digital Festival Mtl Dgtl at the Hilton Bonaventure. A …
Google Tag Manager the tool that will move the web analytics industry
Good news: Google has just launched Google Tag Manager (GTM), a tool that will allow you to manage a …
Facebook Power Editor: a miraculous ad campaign management tool
Producing a media buy campaign on Facebook through the Web UI can be really long, laborious and even …
Posting on Facebook to get likes or for branding?
“Hey! I got 40 likes on the photo I posted yesterday! Alright, that's all well and good, but does th …
Social Analytics: Google Analytics measures engagement and ROI on social media
It's fresh out of the oven: Google just announced this morning, live from SES New York, a brand new …
Call Metrics: Offline conversions thanks to your AdWords campaigns
Google announced on July 19, the large-scale deployment for Canada and the United States, of Call Me …
“Adaptive” or “responsive” layout: advantages and disadvantages
More and more people are visiting your site from a mobile device. At the same time, screen sizes are …
-Apr-02-2026-07-53-46-4219-PM.jpg)
Google Analytics Premium: tailor-made for large companies
Great news at Google, where a new paid and improved version of Google Analytics is offered to major …
Measure the contribution of the web to your telephone conversions
For many business models, online conversions represent only a small proportion of conversions compar …
-1-Apr-02-2026-07-38-44-3102-PM.jpg)
Infopresse Web 3.0 Day 2011 in quotes
Today I attended the Infopresse Web 3.0 Day (where I met my friendly clients from Santinel ), where …
The difference between Google Analytics goals and Adwords conversions (2 of 2)
Today I complete the rest of my article on The difference between Google Analytics objectives and Ad …
-2-Apr-02-2026-07-41-14-0160-PM.jpg)
ConFoo: Think Mobile First, Build Later
This is what Karl Dubost proposed during his presentation at ConFoo on March 11th. With an increasin …
Review of Data Analysis with Open Source Tools by Philipp K Janert
Whether analyzing data is part of your everyday job or one of your projects needs specific data anal …
Google and online travel, don't be evil?
The giant Google is arousing suspicion from all sides, particularly from stakeholders in the travel …
-1-Apr-02-2026-08-08-10-2593-PM.jpg)
The purchase of keywords: a must in e-commerce
E-commerce sites have a little something that marketers particularly appreciate: they generally don' …
Why e-commerce and the purchase of keywords go hand-in-hand
E-commerce websites have a little je ne sais quoi that marketing experts enjoy: they tend to always …
-2-Apr-02-2026-08-04-40-6112-PM.jpg)
Group buying: the renaissance of an old economic concept
Any restaurant manager will agree that it’s better to have your restaurant filled with customers tha …
The iPad and the world of publishing
Following two very relevant questions from Frédérick in my last article concerning my impressions of …