-2.jpg)
Visualize your data easily and efficiently with Data Studio 360
Google is making headlines in the digital news, among other things, with the launch of its Google An …
Snapchat reveals a solid approach to attacking the ad market
Over the past few years Snapchat has been reproached for being stingy with information about its bus …
Will the new Facebook Reactions change your brand’s social strategy?
Will these little images expressing everything from amusement, to shock, to sadness, change your bra …
Is mass marketing dead?
For several reasons, marketing has evolved tremendously. TV and radio placements at prime time, full …
Disappearance of right-wing Google Adwords ads: the impacts
Major change in the world of Search : As of last Friday (February 19, 2016), Google removed ads that …
Getting rid of “post-click” attribution
In today's world of web marketing, we track almost every action taken on a site through different to …
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
iOS 9 signals the end of mobile applications
In parallel to smartphones, the rise of mobile application stores like Apple’s App Store and Google’ …
5 reasons to consider live video for your social media campaigns
You may have heard of the Meerkat and Periscope apps last March , which skyrocketed in popularity. W …
Programmatic buying: 5 tactics to go beyond the Google Display Network
Display marketing is changing rapidly with the growth of programmatic buying . Google has contribute …
Facebook Instant Article: the new format that’s changing the face of the web
Big news in the media industry this week: Facebook closed a partnership with media giants including …
-3-Mar-31-2026-03-56-22-6262-PM.jpg)
Why Your Company Will Need a DMP in the Next 3 Years
For the past five years or so, particularly during the last three, the world of digital marketing ha …
Adviso reiterates its support for the Jean Lapointe Foundation
To follow up on our involvement in The 28 Longest Days of Your Life campaign, Adviso reiterates its …
-2-3.jpg)
Newsletter: Never forget that email is not dead, even that it can help social media
If I told you about a network that has a penetration rate of more than 96%, which is used by more th …
Parti Québécois: big winner on Twitter – Analysis of party accounts in the 2014 elections
Here is the analysis of the performance of the Twitter accounts of the parties in the provincial ele …
Give more visibility to your YouTube videos with Youtube Ads
In this article, you will be introduced to the main YouTube advertising formats and how to use them …
When hyperconnectivity leads to social alienation
C’est en perdant nonchalamment mon temps sur Facebook que je suis tombé sur ce statut de 4Chan qui r …
Facebook Power Editor: a miraculous ad campaign management tool
Producing a media buy campaign on Facebook through the Web UI can be really long, laborious and even …
The Google Analytics API: free your data
The reports offered in the Google Analytics interface satisfy the vast majority of its users. And fo …
Measure the contribution of the web to your telephone conversions
For many business models, online conversions represent only a small proportion of conversions compar …
8 critères ergonomiques pour évaluer la persuasion d’un site
Cela fait près de 18 ans que les professionnels se basent, entre autres, sur les critères ergonomiqu …
SEO tips to make your content easier to find
For the past few months, we've been hearing a lot about Google's Panda update to counter the prolife …
The 2011 Web Infopresse RDV
It was the RDV Web last April 14, RDV Web is the annual gathering of web professionals organized by …
Redirection 301 et l’importance du SEO dans la refonte d’un site
Cette histoire fera peut-être mal aux oreilles de plusieurs webmestres et stratèges SEO. Elle présen …