How to use BigQuery from Google Analytics Premium?
ANALYTICS AND MEASUREMENT Now that you know what you can do with Google Analytics Premium and BigQuery , let's see how this tool works in practice. To take advantage of the automatic integration of Google Analytics data into BigQuery, you must be a Google Analytics Premium user. You will need to make an integration request to your Google Premium account manager, providing information such as the identifier of the Google Analytics view concerned and your BigQuery project number. Note that there are costs for data storage and processing in Google BigQuery, but Google Analytics Premium users get a $500/month credit that will get you far enough in most cases. Remember, you only pay for what you use. WHERE TO FIND YOUR GOOGLE ANALYTICS PREMIUM DATA? Your Google Analytics data is automatically stored in your BigQuery project. The name of the data set will be the identifier of the Google Analytics view concerned, an identifier that you will find in the Admin interface, under “View parameters” …
Google Analytics rolls out Enterprise Class Features
Social Analytics: Google Analytics measures engagement and ROI on social media
It's fresh out of the oven: Google just announced this morning, live from SES New York, a brand new feature along with a new set of reports that will be added to the existing Google Analytics reports: the " Social Analytics”. In a nutshell, Social Analytics is all about measuring your visitors' interactions and engagement with your content on social media, both online and offline. Google Analytics therefore no longer simply measures the social interactions that take place with your content on your site only; the tool is now taking another step towards an integrated solution, oriented as usual towards conversion. Is the measurement of return on investment and conversions from social media still a utopia in early 2012? According to Google, not at all! Google Analytics, as we know, has always been conversion-oriented. And that's good, it's also a daily obsession at Adviso that shines through in all the strategies and actions that we put in place for our clients. The big shift that Google …