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I tested the new Facebook module
Facebook recently launched a new tool to better manage personal data shared outside of its platform …
Programmatic buying: the ride is over
Banner advertising has undergone great changes in recent years. Here is an inventory and potential a …
The digital world in the news
Each month, our Digital Transformation team casts its expert eye on a selection of news items in dig …
The transformation of the value chain into 10 statements
Discover key insights from Marie Nicollet’s conference “How to survive the digital transformation of …
Let's set the table: Market trends in the food industry
What are the main consumption trends in the food industry? These key statistics will help businesses …
Workplace happiness is a human need
Happiness at work is also sought after by employers, who started their entrepreneurial journeys by b …
Happiness at work is human
To have by its side the best human beings with which to achieve its business objectives, the company …
[INFOGRAPHIC] Amazon: a sprawling empire summarized in 10 figures
January of 2019 marks an important turning point in the history of Amazon: Jeff Bezos’ venture has d …
Ctrl+A: What value does innovation have today? [S01 E04]
Innovation is at the heart of the companies of tomorrow, it is said. However, does it represent a si …
Ctrl+A: What did Amazon understand more than others? [S01 E03]
The e-commerce market presents many opportunities for traders. How to get out of the game? How to st …
Tell us about your problems rather than your solutions
We are an expert firm that offers agency and consulting services, so our clients come to us for help …
Why focus on your problems rather than your solutions
We are a firm of experts offering agency and consulting services, so our clients ask us for help in …
Without a strategic plan, your analytics initiatives are risky
Several companies invest hundreds of thousands of dollars in platforms in their analytics program (h …
Hero Conf Austin 2018: 3 trends to keep an eye on
In April 2018 was held the largest Pay-Per-Click conference in North America: Hero Conf Austin 2018. …
7 symptoms of companies in need of a content strategy
Content marketing is good for your brand, and it’s not too complicated to do. Everyone agrees. And e …
7 symptoms of a business in need of a content strategy
Content marketing is good for your brand, and not too complicated to execute. Everyone says it. Ever …
Digital transformation: Moving from myth to reality
Last week was Connexion, the first ever digital transformation fair hosted by Les Affaires. I had th …
Blending innovation, a strong employment brand, and profitability
What do the three concepts in this title of this article have in common? They are the essential char …
Are merchandising challenges the same online and off?
In an omnichannel world, rather of thinking of the customer experience in terms of the channel on wh …
Digital transformation: when baby steps get in the way of big advancements
Since the beginning of the digital age, we have rightly talked about agile development, optimization …
Why getting involved in academia is important for Adviso
Adviso was born from a desire to transform acquired knowledge into technological support for compani …
Obsessing over the bottom line is killing your brand
This is the reality we live in: the dollars once attributed to traditional marketing are increasingl …
Reinventing Facebook or Amazon for Quebec is a bad idea
It’s a topic we’ve been hearing a lot about ever since Alexandre Taillefer talked about wanting to c …
4 arguments to convince your senior management to invest in analytics
Of all the main areas of the web, analytics is one of the most misunderstood.
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