The effects of iOS 15 on e-mailing and the solutions to put in place immediately
During its annual developer conference on June 7, Apple announced that new versions of its iOS 15, i …
Project management: Ready for takeoff?
When you decide to fly someplace (in a non-pandemic context, of course), what influences your choice …
6 steps to building a data strategy
A comprehensive data strategy is essential for guiding an organization’s transition to a data-driven …
Solid team DNA
A culture based on strong values that are embodied by the company and, above all, by the people that …
15 reasons to work remotely at Adviso
There’s no denying that what’s great about teleworking is being able to use the time you would have …
Why marketer should go back to media mix modeling (AKA MMM)
Cookie Apocalypse set the stage for new targeting offers In a recent interview with AdExchanger, Che …
ROI no matter what the cost
Since the start of the pandemic, we’ve noticed an intensification of requests that produce immediate …
Is “local” the fashionable new mainstay for brands?
At the start of this global COVID-19 pandemic, all levels of government rallied to ask Canadian citi …
Why the usefulness of data starts with people
This article is the second in a two-part series on inspiring discipline across your organization. Yo …
Accelerate the adoption of artificial intelligence to support business growth
Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …
Adaptability in times of chaos
I don’t need to tell you these are strange, possibly unprecedented times for businesses. Things were …
How to Become a Growth Champion
What distinguishes a marketing expert from a growth champion? In a not-so-distant past, marketing le …
Users’ preferred devices during lockdown
Since the outset of the pandemic, I have given a lot of thought to the idea that this period of lock …
An accelerated launch for Facebook Shops
Facebook recently announced the gradual launch of Facebook Shops over its platforms. The current qua …
COVID-19 Boosts E-commerce by 118% in Quebec
Law requiring explicit consent for data use in Quebec: All smoke and mirrors
A new bill has been announced by Justice Minister Sonia LeBel that would force companies to ask for …
What will the next 5 years look like for Facebook?
Over the past ten years, Facebook has become a huge presence on the web. Whether it’s through the ex …
[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour
Personal banking is one of the industries most profoundly impacted by the rise, and now dominance, o …
Market share is a bad KPI – Here’s why you should avoid it
When we ask marketing managers what their goals are, we often hear the words “increase our market sh …
E-commerce trends in social paid: zero friction goal
Learn more about the top trends showcased at Facebook Summit 2019 in Toronto, and the reasons behind …
Happiness at work is human
To have by its side the best human beings with which to achieve its business objectives, the company …
Workplace happiness is a human need
Happiness at work is also sought after by employers, who started their entrepreneurial journeys by b …
Dollarama is getting into e-commerce. What does it mean?
In February 2019, Dollarama announced the official opening of an online shopping platform, where app …
[INFOGRAPHIC] Amazon: a sprawling empire summarized in 10 figures
January of 2019 marks an important turning point in the history of Amazon: Jeff Bezos’ venture has d …