January of 2019 marks an important turning point in the history of Amazon: Jeff Bezos’ venture has dethroned Microsoft and become the most valuable company in the world, with a market capitalization of US$797 billion.
Everyone is familiar with Amazon, that “huge, fast-moving machine”. But let’s stop to take a closer look at what has become a commonplace in the market.
In terms of strategic projects that deeply affect the business models of our clients, Amazon is unfortunately still too often not on the radar for many Quebec and Canadian companies.
And yet, it doesn’t matter whether you’re talking about B2B, B2C, manufacturers, distributors or retailers; whether it’s small , medium or large-sized businesses; if you’re local, national or international; or if your products are convenience or luxury items, or even food-related—Amazon is there!
So to start the year off, (re)discover the Amazon empire through these 10 key figures, along with some surprising, yet striking comparisons.
E-commerce acquisition : How to structure your due diligence
A digital transformation can take different forms. When expanding your company business model to e-commerce, why not make a business acquisition in your industry? This is a simple idea,—buying an e-commerce—but first let’s talk about due diligence.
Guide: 50+ questions to prepare your marketing automation strategy
On Tuesday, Adviso participated in the second edition of the B2B marketing summit organized by Les Affaires. At the event, I presented a talk on the different marketing automation tools available for use in a B2B context.
Collaborative workshop template: Take stock of your strategic positioning
Our consulting team offers a turnkey solution for performing your review with a downloadable collaborative workshop framework that will help you avoid the logistical traps that often accompany the organization of this type of meeting, thereby allowing you to extract a maximum number of insights. Download the template