Innovation is at the heart of the companies of tomorrow, it is said. However, does it represent a simple ideal, a vision or a brake for today's companies? What dangers accompany it? Ready for a 4th episode of CTRL+A?
Last updated on April 2, 2026
Facebook Conversions API: Accelerate your server-side data collection
Facebook Conversions API: Accelerate your server-side data collection
For a few years now, consumers have become increasingly aware that they generate data when they’re online. In fact, according to a recent survey, close to 97% of the population is concerned with protecting their personal data. For this reason, many big digital players have established measures that enable users to better control the data they share online. Changes such as Apple’s creation of the App Tracking Transparency framework or the removal of third-party cookies announced by Google will have major effects on companies whose marketing activities currently rely on the analysis and activation of data. It goes without saying that we’re about to experience the biggest shakeup in our industry in years. In order to be able to adapt to this evolving context, Facebook strongly recommends that advertisers integrate its conversions API (Conversions API or CAPI for those already familiar with it). What’s so great about Conversions API (CAPI)? Formerly known as Facebook Server-Side, Conversio …
May 31, 2021
9
min read
Performance of candidates' Twitter accounts in the 2012 Quebec elections
Performance of candidates' Twitter accounts in the 2012 Quebec elections
While last week I wrote a Social Media 101 guide for candidates in the 2012 Quebec elections and yesterday I presented the Twitter accounts of the parties , here is the analysis of the Twitter accounts of the candidates, more than 238 Twitter accounts. Dated August 6, 2012.
August 7, 2012
3
min read
Ctrl+A: Content marketing isn't advertising? [S01 E02]
Ctrl+A: Content marketing isn't advertising? [S01 E02]
What is Content Marketing? Learn it in this 2nd episode! InstagramTV, YouTube, Netflix, Facebook Live, online video is definitely gaining momentum in people's media consumption habits. In a world where becoming an influencer is a job in itself and where some YouTubers are becoming more popular than movie stars, this change in trend represents a golden opportunity for advertisers who are trying by all possible means to reach the right people at the right time. moment. New business model, new consumption, new ideals, we are undeniably witnessing a shift from traditional television to digital video. You guessed it, this episode will be about content marketing! Our special guest is Catherine Gratton-Gagné, content marketing strategist with six years of experience in the field. This expert will lead us to better understand the role of content marketing for advertisers on the web. Good listening! All our episodes are now available on Subscribe!
July 27, 2018
1
min read