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Building a single customer view is essential. Here’s why and how.
A weakened loyalty Marketers are well aware of the reality of customer relations in 2019. They are f …
#LifeHack: Avoiding data sampling in campaigns
How to structure your analytics campaigns the best possible way in order to avoid data sampling in y …
#LifeHack: Why and how to avoid sampling in your campaign data
What's the best way to structure your campaigns in Google Analytics to avoid sampling in your result …
Without a strategic plan, your analytics initiatives are risky
Several companies invest hundreds of thousands of dollars in platforms in their analytics program (h …
On which devices do your users convert?
Your online users probably jump from one device to another when they interact with your business. Le …
On which devices do your users convert?
Your online users probably jump from one device to another when they interact with your business. Le …
What’s the value of your Facebook posts for your conversions?
This article has been co-written by Yannick Proulx and Loic Karinda. This is part two of our Faceboo …
Getting started with Facebook Analytics & its omni-channel solution
This article has been co-written by Yannick Proulx and Loic Karinda. This is the first part of our F …
Last-Click is Dead, Long Live Multi-Touch Attribution!
“THERE IS NO SUCH THING AS A PERFECT MODEL (IT DOESN'T EXIST), BUT YOU CAN BE LESS WRONG. » Attribut …
Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags
Note: This analysis was done in French, using French themes and keywords. The images associated with …
Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM
If you've been in the business of generating leads for a long time, your CRM (CRM) has probably beco …
8 tips to optimize your Facebook campaigns like a #Pro!
The performance of your Facebook campaigns is slow? Are your campaigns not performing as well as the …
How to protect your Google Analytics account from language spam
Google Analytics accounts have always been spammed, in particular in the event sections. Waves of di …
How to protect your Google Analytics account from spam in language settings
Analytics accounts have always had spam, especially in the events section. Waves of direct traffic w …
4 arguments to convince your senior management to invest in analytics
Of all the main areas of the web, analytics is one of the most misunderstood.
5 things marketers don’t know about machine learning, but should!
Machine learning. I’m sure I’m not the only one who’s starting to hear this term almost every day… I …
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Visualize your data easily and efficiently with Data Studio 360
Google is making headlines in the digital news, among other things, with the launch of its Google An …
A “Big Deal” for Google: Launching the Google Analytics 360 Suite with New DMP and Experiments Tools
Source : Searchengineland.com The paradigm for enterprise marketers and analytics professionals is a …
Putting an end to post-click attribution: the case study
In the first part of this two-article series, we demonstrated the importance of using an ad server f …
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
Content blocking is the best thing that could have happened to digital marketing
This year, Apple created shock waves in the online advertising industry. Although content blockers ( …
Google Adwords: When innovation pays off $60 billions a year
In 1995, a 22 year old student named Larry Page considers pursuing graduate studies at Stanford. Ser …
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5 specialists to consult to maximize your user experience
In user experience, we like to test the waters. We seek to understand Madame M., so we observe her i …
Why You Should Seriously Consider Google Analytics Premium
Good news, as announced by our press release , we are now part of the very select club of authorized …
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