Building a single customer view is essential. Here’s why and how.
A weakened loyalty Marketers are well aware of the reality of customer relations in 2019. They are f …
What is Attribution? The Shoe Store Example
Imagine there’s a shoe store located on a street or in a shopping mall that has three employees: a g …
Unifying data from several sources is easy: here’s how.
Learn how to gather data from your different platforms within a single dashboard in order to have a …
#LifeHack: Avoiding data sampling in campaigns
How to structure your analytics campaigns the best possible way in order to avoid data sampling in y …
Getting started with Facebook Analytics & its omni-channel solution
This article has been co-written by Yannick Proulx and Loic Karinda. This is the first part of our F …
Facebook Analytics and its omnichannel solution: Where to start?
This article is a collaboration of Yannick Proulx and Loic Karinda. This is the first part of our Fa …
Is the “Call Us” button still relevant?
Did you know? 88% of visitors say they are more likely to contact a company when a “Call” button is …
Notoriety: What methods and procedures to measure it?
We are working to update this article to provide you with the most recent information. In the meanti …
Last-Click is Dead, Long Live Multi-Touch Attribution!
“THERE IS NO SUCH THING AS A PERFECT MODEL (IT DOESN'T EXIST), BUT YOU CAN BE LESS WRONG. » Attribut …
Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)
Note: This analysis was done in French, using French themes and keywords. Some of the images associa …
How to Bring Google Analytics Back to Its Best with ExactTarget Data Import
With the rise of social media, it's easy to see email as an outdated element of digital marketing, s …
8 tips to optimize your Facebook campaigns like a #Pro!
The performance of your Facebook campaigns is slow? Are your campaigns not performing as well as the …
4 arguments to convince your senior management to invest in analytics
Of all the main areas of the web, analytics is one of the most misunderstood.
5 things marketers don’t know about machine learning, but should!
Machine learning. I’m sure I’m not the only one who’s starting to hear this term almost every day… I …
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Visualize your data easily and efficiently with Data Studio 360
Google is making headlines in the digital news, among other things, with the launch of its Google An …
Getting rid of “post-click” attribution
In today's world of web marketing, we track almost every action taken on a site through different to …
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
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Why Your Company Will Need a DMP in the Next 3 Years
For the past five years or so, particularly during the last three, the world of digital marketing ha …
Profitability or profitability? Concepts to demystify
“This campaign is slightly less profitable, but much more profitable than before!! » We have just pi …
The Google Analytics API: free your data
The reports offered in the Google Analytics interface satisfy the vast majority of its users. And fo …
Measure the contribution of the web to your telephone conversions
For many business models, online conversions represent only a small proportion of conversions compar …
Custom variables in Google Analytics
Opening my email inbox this morning, I find the following message from the Google Analytics team:
The 5 main performance indicators for an e-commerce site (1 of 2)
After long weeks of waiting, I am back with the rest of my series on the main performance indicators …
Get the exact keyword for Adwords – Review of approaches in Google Analytics
Google Analytics immediately offers tight integration with Adwords, which raises the possibilities o …