Measure the contribution of the web to your telephone conversions
For many business models, online conversions represent only a small proportion of conversions compar …
The AppStore, trendy, but often overrated!
Before, it was easy. With a presence of more than 80%, not counting the iPod Touch, the iPhone was T …
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Infopresse Web 3.0 Day 2011 in quotes
Today I attended the Infopresse Web 3.0 Day (where I met my friendly clients from Santinel ), where …
How visitors judge your site: 6 factors related to intuition and emotions
Investing more time on a site is a decision. A decision that we make several times a day. However, t …
The difference between Google Analytics goals and Adwords conversions (2 of 2)
Today I complete the rest of my article on The difference between Google Analytics objectives and Ad …
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ConFoo: Think Mobile First, Build Later
This is what Karl Dubost proposed during his presentation at ConFoo on March 11th. With an increasin …
New version of Google Analytics!
Google has accustomed us to an annual Google Analytics update, usually around the time the trees beg …
Review of Data Analysis with Open Source Tools by Philipp K Janert
Whether analyzing data is part of your everyday job or one of your projects needs specific data anal …
2011 trends according to Adviso
Like every year, Adviso makes its annual predictions and this year we have identified 6 major trends …
Google and online travel, don't be evil?
The giant Google is arousing suspicion from all sides, particularly from stakeholders in the travel …
10 factors behind the evolution of web ergonomics
It seems that companies are doomed to periodically undertake site redesigns. Frustrating for some, n …
Foursquare, Gowalla, Facebook Places: the battle of geosocial networks
Geolocation has been a major issue in any retail web strategy for 3 years, the objective is to be pr …
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The purchase of keywords: a must in e-commerce
E-commerce sites have a little something that marketers particularly appreciate: they generally don' …
Why e-commerce and the purchase of keywords go hand-in-hand
E-commerce websites have a little je ne sais quoi that marketing experts enjoy: they tend to always …
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Group buying: the renaissance of an old economic concept
Any restaurant manager will agree that it’s better to have your restaurant filled with customers tha …
Emerging from the shadows of a new medium: the web documentary
The web documentary, even if it is difficult to define , seems above all to be an emerging journalis …
Analysis and reflections on privacy and new technologies
What is privacy, its issues and why protect it? By Laurent Jacobs
The iPad and the world of publishing
Following two very relevant questions from Frédérick in my last article concerning my impressions of …
AdTwit: if Twitter had its ad server
One of the biggest mysteries on the web for the past 2 years is the issue of Twitter monetization . …
5 steps to go from conversation to conversion
It is within the framework of Infopresse Day on the theme of the participatory web that Jean-Françoi …
My 5 SEO wishes to Google
Improve Google Webmaster Tools
The qualities to be a good web project manager
I have often wondered what qualities a project manager should have to be able to assume his role cor …
Online traveler ratings and reviews of your business scare you?
Trip Advisor , you know? It is the most popular traveler ratings and reviews site online with 25 mil …
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Google Analytics celebrates Christmas early
Remember the string of new features that Google Analytics offered us almost two months ago and that …