Will 2017 finally be the year landing pages take off?
2017, the year of mobile? Been there, done that. 2017, the year of conversion? Maybe. Either way, if …
Taking your SEM internal. Will it pay off?
For some time now, we’ve seen more and more companies internalize SEM for different reasons. Interna …
5 things marketers don’t know about machine learning, but should!
Machine learning. I’m sure I’m not the only one who’s starting to hear this term almost every day… I …
5 steps guide to run a mobile app install campaign on Google AdWords
Promoting your app when it launches can have an enormous impact on your number of downloads, not onl …
7 ingredients for a modern approach to digital media
Disappearance of right-wing Google Adwords ads: the impacts
Major change in the world of Search : As of last Friday (February 19, 2016), Google removed ads that …
Getting rid of “post-click” attribution
In today's world of web marketing, we track almost every action taken on a site through different to …
Putting an end to post-click attribution
In today’s web marketing world, there are tools to allow you to track just about every action taken …
Programmatic buying: 5 tactics to go beyond the Google Display Network
Display marketing is changing rapidly with the growth of programmatic buying . Google has contribute …
Profitability or profitability? Concepts to demystify
“This campaign is slightly less profitable, but much more profitable than before!! » We have just pi …
Measure the true performance of your Facebook ads by measuring conversion pixels
Facebook Power Editor allows you to manage your Facebook ads easily, but also offers tools that are …
Give more visibility to your YouTube videos with Youtube Ads
In this article, you will be introduced to the main YouTube advertising formats and how to use them …
Facebook Power Editor: a miraculous ad campaign management tool
Producing a media buy campaign on Facebook through the Web UI can be really long, laborious and even …
La vie privée et les nouvelles technologies
-3-1.jpg)
10 ways to pay less for your Adwords
If you are investing in the keyword purchasing, this article may be a key factor in improving their …
The Most Profitable Online Content
Which content returns the most dollars on the web and represents an industry in itself? Online gamin …