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Google Adwords: When innovation pays off $60 billions a year
In 1995, a 22 year old student named Larry Page considers pursuing graduate studies at Stanford. Ser …
Google Adwords: when innovation brings in US$60 billion per year
In 1995, a 22-year-old college student named Larry Page considered graduate school at Stanford. Serg …
2nd Party Data, or how to take advantage of your partnerships for your digital media campaigns
MEDIA & SEM In recent years, we have seen an increase in digital advertising investments. It goe …
5 reasons to buy your brand’s keywords on Google
Targeting brand keywords* in search marketing is a simple, cost-effective tactic that could have a v …
Programmatic buying: 5 tactics to go beyond the Google Display Network
Display marketing is changing rapidly with the growth of programmatic buying . Google has contribute …
What is programmatic buying?
“Programmatic buying is like teenage sex.” – Matt Brittin, VP, Google Europe Things teens believe ab …
Measure the true performance of your Facebook ads by measuring conversion pixels
Facebook Power Editor allows you to manage your Facebook ads easily, but also offers tools that are …
Tame the Google AdWords Keyword Planner for your search trends
The appearance of Google's Keyword Planner tool heralds the imminent demise of the widely used Googl …
Facebook Power Editor: a miraculous ad campaign management tool
Producing a media buy campaign on Facebook through the Web UI can be really long, laborious and even …
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The “definitive” article on URL rewriting
Definitive is in quotes, because things change fast in SEO. Google's guidelines for webmasters are t …
10 ways to pay less for your Adwords
If you are investing in the keyword purchasing, this article may be a key factor in improving their …
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