
The essential tools of a web strategist
Conference given during the Infopresse day – New Web tools. By Jean-Sébastien Chouinard and Marie-Él …

I hate Mondays!
Before I started writing this article, I typed “I hate Mondays” into Google. I got 1,360,000 search …

The brainstorm or the attack of a problem in commando mode
From one to many
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Monitoring and strategic planning: a summary
It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …

The 10 tips to make your project a real disaster!
At Adviso, we have ergonomists, SEO experts, SME experts, SMO experts, performance measurement exper …
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Innovation at Adviso
Last month was the Infopresse 360 innovations day with guest star Malcolm Gladwell.

Internet, the best friend of billions of solitudes (2/3)
Here is the second part of my article on the parallel between the book The era of emptiness – Essay …

Who said a legal text had to be sad?
New week, new office! Adviso has just moved to rue Mont-Royal, near Saint-André. In the enthusiasm o …

A web strategy by candidates for the next Canadian elections
It was Michelle Blanc's post this morning that gave me the idea to launch you quickly (and lightly), …

Is e-commerce in Quebec profitable or not?
Following the CEFRIO conference I attended and the many e-commerce strategic planning projects under …

The Benchmark: a key step towards a winning strategic plan
For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to …

Iraq, Tibet and Activism 2.0
We sadly commemorated the 5th anniversary of the illegal US invasion of Iraq. According to the Nobel …

Integrating Social Media into a Web Strategy: A Summary
This article is in fact the summary of a more imposing document, a presentation in fact delivered to …

Trends 2007: User Generated Content Powers Business
Internet users were the personality of the year 2006 of the prestigious Time Magazine. They have ind …

Trends 2007: democratization of personal syndication
I'm making a risky little prediction here: RSS feeds and other popular syndication technologies have …

Business philosophy: Google vs. Microsoft
Following a conversation with the journalist from Les Affaires newspaper Jérôme Plantevin, I share w …

The web of millennials
The more the Internet makes its way into our offices, our living rooms and our schedules, the more w …

Business Etiquette in Sending Email
TechRepublic mailing list contributor PenguinVitamins has compiled a list of things to avoid when se …

Automating Your Organization: A Few Pointers
Organizations that wish to automate certain activities in order to eliminate any friction that may b …