Innovation at Adviso

Last month was the Infopresse 360 innovations day with guest star Malcolm Gladwell.
For those who were unable to attend, I invite you to read the 9 elements that I retained from this conference, an article which was devoted to the post of the week on Infopresse on December 5th.
Today, I'm going to do justice to the name of this blog ( Adviso Internal Blog ) to highlight 9 other elements of this conference that particularly apply to the daily challenges of our business. Adviso is a small company that has experienced strong growth over the past three years: continuing to innovate while increasing the number of employees is not easy!
Here are 9 elements that Adviso (and any other similar company) should remember to keep innovation at the heart of its growth.

- Innovation is not just a question of creation (ex: creation of a new service). Innovation is mainly related to process improvement
(eg project management). And it must be remembered that incremental changes also have an impact! - There is no need to reinvent the wheel. Applying a strategy from another industry or market to your reality (in the case of Adviso: Internet consulting in Montreal) is a good example. We do this regularly as part of our strategic benchmarks; we should also do this for our internal processes and deliverables.
- Focus on results. Innovation is a means to an end. Every meeting, every debate, every decision should take into account the ultimate goal. An easy trick: if you spend as much time debating ideas as implementing them, there may be a problem. During meetings, we must avoid getting to the point where we forget the subject of the debate (and we all know that happens on occasion!).

- Customers at the center of innovation. In point 3, we saw that innovation should not lose sight of the final objectives. But what should those goals be? A good starting point are customer needs. And of all customer needs, special focus should be on the elements that constitute irritants. What are the irritants of your customers? Find them and prioritize efforts accordingly.
- Ability to innovate. To innovate, you have to create the capacity to produce and implement change. How many times have you postponed internal and R&D projects due to lack of time? I would be lying if I said this never happened to Adviso!
- Portfolio of innovation. Develop an innovation portfolio and you will have a better view of the efforts to be put in place. It is also a good approach to prioritize your innovation projects.
- Accept failures (some companies celebrate them). Failures are acceptable and even desirable if they are realized early in a project and before it is too late. You have to refrain from overanalyzing each of the ideas. Let's test and see if it works. How many times have you discussed a complex subject only to realize after several months of discussion that it would have been more effective to test immediately rather than falling into endless dithering? The cost of failure is sometimes minimal compared to the cost of the status quo.

- Focus on simplicity. People's attention window in 2008 is very small, that includes your customers. For example, for Adviso, this means emphasizing the simplicity and clarity of the deliverables: from the length of the reports to the graphical presentation of the data.
- Innovation, a culture! Innovation is not one person's business, it must be part of the corporate culture. No one has innovation in their pockets, it's teamwork and everyone has to push together! Does your business accept failures? Has an innovation portfolio? Allocate time for special projects?
Share this
You May Also Like
These Related Stories
-Apr-02-2026-07-21-26-9379-PM.jpg)
A look back at the Infopresse Strategy and Web Creativity Day
I attended the Infopresse Day on web strategy and creativity . Alexandra from NVI sums it up nicely . It recalls the question that I asked the panelists of the round table "How to make good media placement on the web?" ". I asked them why they did not deal with the purchase of keywords , a less expensive, more profitable and effective alternative to traditional media placement, therefore a good media placement on the web. Also, why wasn't there an invited keyword buying specialist to discuss the topic?

Integrating Social Media into a Web Strategy: A Summary
This article is in fact the summary of a more imposing document, a presentation in fact delivered to Infopresse on February 6, 2008 in front of a room that was (too?) full of 300 people who wanted to know more about how we can obtain results in business using social networks.

Summary of Infopresse Web Strategy and Creativity conferences
Here is a summary of the Infopresse conferences of the Web Strategy and Creativity Day that took place on November 9, 2011 at the Ex-Centris, with comments from the Adviso team that was present, Antoine Théorêt-Poupart and Thoma Daneau.
Repérer et valoriser ce qui compte vraiment.
Recevez nos analyses et conseils pour rester à l’avant-garde du numérique.