We sadly commemorated the 5th anniversary of the illegal US invasion of Iraq. According to the Nobel Prize in economics Joseph Stiglitz, more than 1000 billion dollars have been swallowed up in this bottomless pit which could have partially overcome the endemic poverty which is rampant in Africa. Unfortunately, when there is no oil, there is no interest. This commemoration also reminds me that blogs were popularized at that time by dissident soldiers, Iraqis, humanitarians and independent journalists who wanted to give a real face to this war.
Blogging to defeat propaganda
Remember that it was at this time that the journalist embedded in the armed forces appeared proudly reporting "what was really happening" on board a bomber which was at the same time dropping bombs on small Iraqi villages. This had the effect of truncating and sanitizing a message that reported the situation from only one side of the battle line; that of the Goods, of course. The media thus made themselves the best propaganda agents of the American army. War bloggers therefore wanted to counterbalance this pro-war omnipresence by reporting the human atrocities that war imposes on the two groups of belligerents. This ideological guerrilla warfare has made neophytes aware of the real reasons for this war as well as its consequences.
It should therefore not be forgotten that the blogging strategies that we offer our clients remain fundamentally a channel of authentic expression, free from all malicious constraints. I won't make friends by challenging the relevance of pay per posting which turns the blogger into a corporate sponsored content writer. When poorly conveyed and communicated, this method distorts the very essence of blogging and can infect the blogosphere with dishonest comments. On the other hand, if the latter indicates that it is sponsored by a company, it will be up to the reader to filter the relevance of the subject.
Tibet and Facebook
I don't know if chance is right, but the recent discovery by the mass media through the upcoming Olympics to be held in China that Tibet is a Chinese province oppressed by its government (irony) and that this last tries by all means to censor the troubles that are happening there , gives me the impression of a deja vu. We can add that the Canadian, European and American governments denounce that we use sport as a lever of protest.
However, I have seen some great initiatives from friends on Facebook distributing links and photos in abundance, creating events to announce all the upcoming demonstrations against Chinese oppression. We may want to hate Facebook, but it remains for me a perfect tool for distributing all types of content, planning and local grouping.
I can conclude by strongly believing that Activism 2.0 helps individuals make a difference with little means and will, I hope, overturn the hegemonic power of world powers for the benefit of the peoples they enslave.
The Benchmark: a key step towards a winning strategic plan
For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to obtain the best possible results. During our postmortem meetings, we noticed that benchmarking was more than ever a key phase that demonstrated the added value of projects under review. We therefore started digging deeper into the question to bring even more additional value to this crucial phase. Benchmark to innovate Some consider innovation as the fruit of good benchmarking. This is generally untrue. Effectively, the benchmark lets us evaluate what others are doing in order to compare and find strategies that we can use for our own purposes. Companies being compared to generally come from other geographical locations, industries or considered competitors. We can equally add web properties that share only one functionality or content that we want to compare. The fruit of good benchmarking is generally a collection of best practices adapted to your enterprise and objectives. Being inno …
7 Good Reasons for Starting a Corporate Blog
To blog or not to blog? That is the question… that any company which is the slightest bit up to date on the latest trends is asking itself, and may have been asking for a long time now. Some have decided to take the plunge, others have pretended to do so and still others have decided not to test the waters. Here are 7 reasons in favour of publishing blog type content and which apply to just about any industry.
Happiness at work is human
To have by its side the best human beings with which to achieve its business objectives, the company must push its vision of success further, identify concrete actions to be implemented in order to create a positive, pleasant work environment, and thus directly increase employee satisfaction and therefore, their commitment, loyalty and performance. Have you ever asked yourself the following question: “What would be the ideal company for me if I had to describe it in one word? » This question, I asked our experts when I returned from CultureFest 2018. The word cloud put forward in this article presents the answers received. The bigger a word, the more often it came up in responses. Of course, the answers can be as many and varied as there are people on this planet. However, some terms seem to have a similar theme, or at least point to a unanimous outcome: happiness . Although not so long ago job candidates were looking above all for security, stability and profitability, we notice that …