5 Approaches to Reduce Your Shopping Cart Abandonment
Jean-Sébastien just spoke in his post on performance indicators for e-commerce about the importance of measuring the completion rate of the payment/confirmation process. He suggests including all the steps except adding to basket because many add items as a reminder, or simply to see the total in the basket (so many retailers lack transparency on the cost of delivery). But once we spot this behavior, how do we make sure it doesn't negatively impact our sales?
Interview with Sébastien Neveu : 5 inbound trends to watch in 2019
In this interview with Sébastien Neveu, practice leader in SEO and inbound marketing, you will discover major trends that will greatly influence companies today and in the future. When you’re hungry for knowledge, one of the big advantages of working for an agency is that you’re surrounded by experts, each more inspiring than the next. Every month, I’ll be chatting with one of them, sharing their latest observations and discoveries and getting a unique perspective on the future of digital. This month, I spoke with Sébastien Neveu, practice lead for SEO and inbound marketing. Quick background, Sébastien joined our marketing and content team in August 2018, after several years on the publisher side, the agency side and the advertiser side. During our meeting, he shared five trends to watch for in his field in 2019. But let’s start at the beginning. Sébastien, tell me how you explain what you do for a living to your friends? First off, I start by explaining that my job doesn’t involve ins …
Tell us about your problems rather than your solutions
We are an expert firm that offers agency and consulting services, so our clients come to us for help in many different ways. But why do your problems help us more than your solutions? WHAT TYPE OF CUSTOMER ARE YOU? Usually, if we exclude those who go fishing or those who invite us just to have a comparison (yes, it happens!), the approach of customers generally takes two forms: THE CUSTOMER WHO ASKS US FOR A SPECIFIC SERVICE The most common case we experience. This can take the form of questions such as: "How can I improve the visibility of my site in search engines?", "I need a social strategy for my business", "I want implement an X, Y or Z performance measurement solution” or “I want to distribute my products on Amazon, how should I go about it”. The number of in-house digital experts on the client side is growing rapidly, which increases the frequency of this type of request. This is good news, the more we talk about digital, the faster and more firmly the shift will take place. On …