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What will be the legacy of 2020 in digital media?
Even if we all wish to never see her again, 2020 remains a difficult year to forget. In addition to …
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The coming erosion of your digital revenue
A shock wave is about to blow through the world of digital marketing It’s already been a year since …
Why export your Google Analytics 4 data to BigQuery
The new version of Google Analytics, commonly referred to as GA4, offers the ability to export raw d …
The digital growth of culture and media
During this aperitif, we are fortunate to receive the Honorable Steven Guilbeault, Minister of Canad …
Philanthropy in the digital age
During this aperitif, we welcome Simon St-Arnaud, executive producer of 24h Tremblant to discuss phi …
Lessons learned from common mistakes in digital transformation
We are in the eye of the perfect storm. An imminent recession, changing attitudes accelerated by the …
How to ensure a successful transition toward Google Analytics 4?
The world of Google Analytics is about to enter a new era. The free version you’re currently using i …
Why the usefulness of data starts with people
This article is the second in a two-part series on inspiring discipline across your organization. Yo …
The modernization of retail brands
With a turbulent 2020 and an increasingly complex social, political and environmental context, how c …
The evolution of e-commerce: putting the customer at the heart of your strategy
The e-commerce market continues to grow year after year, and Canada is no exception. E-commerce has …
What do you do when you don’t know what to do ?
Amongst the great questions of philosophy that have made their way into the classic-joke hall of fam …
Accelerate the adoption of artificial intelligence to support business growth
Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …
The apocalypse of cookies and IDFAs: what impacts on your measurement strategy?
Following up on my colleague's article about the cookie apocalypse , I wanted to kickstart the discu …
Five concepts a CEO needs to understand before embarking on a digital transformation journey
In a world full of disrupted business models and endless technological possibilities, customer expec …
GTM Server Side: Could this be a Customer Data Platform?
In the chess-like world of the tech industry, particular attention is paid to every new functionalit …
How to Become a Growth Champion
What distinguishes a marketing expert from a growth champion? In a not-so-distant past, marketing le …
Google Data Studio: Creating a clear, precise dashboard
In the era of big data, the benefits of having a dashboard are clear. Still, what makes a good dashb …
Google Data Studio: Create a Clear and Accurate Dashboard
In the era of big data, the benefits of having a dashboard are well established. However, what makes …
Receptivity: the new programmatic performance lever
Studies have shown that up to 93% of online ads are either not seen or ignored and that approximatel …
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Facebook Creative Hub
Here is a guide to using the Creative Hub on Facebook. Get the most out of this collaborative tool w …
How to improve business performance by combining business and marketing intelligence in your data warehouse
Thinking about unifying your marketing data to maximize its impact on your business performance? The …
The Difference Between Data Warehouses and Data Lakes
Data lakes are distinguished from data warehouses by the way in which data is stored without the nee …
8 tips to make your brand content shine
For years now, search engines have been in a state of constant evolution. You might even call them “ …
When trade shows and travels are not an option: The evolution of sales in the manufacturing sector
According to the Conference Board of Canada , Canadian manufacturing sales fell 9.2% in March as fac …
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