With a turbulent 2020 and an increasingly complex social, political and environmental context, how can a retail brand stay relevant to its consumers?
Last updated on April 2, 2026
Voir.ca, a less ergonomic redesign (part 2)
Voir.ca, a less ergonomic redesign (part 2)
After the study of the redesign of the home page, I am interested today in the list of concerts.
January 19, 2008
2
min read
When awareness goes hand-in-hand with media performance
When awareness goes hand-in-hand with media performance
Digital media performance has always been closely connected to conversion. Whether you’re talking about online sales or lead generation, we associate the idea of performance with a tangible action that has immediate repercussions on achieving a digital objective. On the other hand, it’s harder to relate performance to brand awareness or consideration initiatives, since their influence is often indirect and not as attributable, and their real effects are more often felt in the long term. Basically, at a time when we all want to quickly fulfill our needs, short-term initiatives get the upper hand. But does this justify a continual deprioritization of brand campaigns? Before answering this question, it’s important to understand how to effectively integrate the various tactics of your ad campaign in order to ensure these represent a performance vector towards the achievement of your objectives. Starting at the beginning First, as everyone knows, every media strategy needs to start with a c …
August 2, 2021
4
min read
When Changing a Button Gets You $300 Million
When Changing a Button Gets You $300 Million
It was in the middle of a brainstorm with Vigeant and LD that we debated on the optimal process in the management of forms, in particular the information that we should request from a client during his first request for content, and also on the type of content requested. That's when Vigeant came along, like Zorro, with this information worth $300 million .
January 19, 2009
2
min read