With a turbulent 2020 and an increasingly complex social, political and environmental context, how can a retail brand stay relevant to its consumers?
The modernization of retail brands
1
min read
November 24, 2020
During this aperitif, we welcome Valérie Vedrines, VP marketing & e-commerce at Reitmans to discuss brand strategy and modernization among merchants.
With a turbulent 2020 and an increasingly complex social, political and environmental context, how can a brand remain relevant for its consumers?
Founded in Montreal in 1926, Reitmans is a nimble company that has undergone several transformations over the years, making it a strong brand in today's Canadian retail landscape.
In addition to being a leader in the field of marketing, Valérie is also a yoga teacher, musician and DJ.
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