Online tourism: the most searched keywords by users
85% of online tourists use search engines to find information about their next trip. Surprising? Not …
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A look back at the Infopresse Strategy and Web Creativity Day
I attended the Infopresse Day on web strategy and creativity . Alexandra from NVI sums it up nicely …
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Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]
Marketing at the point of purchase is important: 60% of brands are chosen at the time of purchase, m …
The essential tools of a web strategist
Conference given during the Infopresse day – New Web tools. By Jean-Sébastien Chouinard and Marie-Él …
RDV Media – A busy day and some heated debates
Yesterday was the first Infopresse media day. I reached about 750 people from all types of media (TV …
I hate Mondays!
Before I started writing this article, I typed “I hate Mondays” into Google. I got 1,360,000 search …
Visits, sessions and page views in Google Analytics
After having dissected how the conversion funnel works, I will now tackle visits via several sources …
The brainstorm or the attack of a problem in commando mode
From one to many
Ergonomic best practices for newsletters – 2 of 2
The third edition of the E-mail Newsletter Usability study , by Amy Schade and Jakob Nielsen of the …
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Google Adwords: what kind of auction is it?
The release of Dr. Hal Varian’s video about the AdWords auction a few weeks ago generated a little b …
10 best practices to adopt during web strategic planning
Strategic web planning is vital to the sustainability and profitability of a website. It must be a c …
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The 5 levels of site optimization (part 2 of 3)
In this second part, we will review the first two levels of the optimization pyramid, proposed by Br …
The 5 levels of website optimization (part 1 of 3)
This weekend, I took advantage of the rain to help my wife book an opera ticket for her next trip to …
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Should we put images in a newsletter?
After talking about the 12 best practices for newsletters , and the ideal width of an email, I'll me …
The account manager's dilemma...
… or how to manage both client and team expectations.
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Monitoring and strategic planning: a summary
It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …
The 10 tips to make your project a real disaster!
At Adviso, we have ergonomists, SEO experts, SME experts, SMO experts, performance measurement exper …
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The importance of user-generated content
According to a study carried out by Rubicon Consulting on 3000 US Internet users, the use of social …
Custom variables in Google Analytics
Opening my email inbox this morning, I find the following message from the Google Analytics team:
When Changing a Button Gets You $300 Million
It was in the middle of a brainstorm with Vigeant and LD that we debated on the optimal process in t …
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Innovation at Adviso
Last month was the Infopresse 360 innovations day with guest star Malcolm Gladwell.
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Christmas Turkey Recipe Adviso
Well it's the holidays and today is the day after a party here at the office, so it's perfect for a …
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Webcom 2008 | Report of the moijezap.org case study
Isabelle Lopez presents the case study of moijezap.org , the site of ZapQuebec osbl of Quebec whose …
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(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
Here are my notes from the conference by Stéphane Drouin, founder and partner, SVM