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Programmatic buying: 5 tactics to go beyond the Google Display Network
Display marketing is changing rapidly with the growth of programmatic buying . Google has contribute …
How to use BigQuery from Google Analytics Premium?
ANALYTICS AND MEASUREMENT Now that you know what you can do with Google Analytics Premium and BigQue …
How to use Google Analytics Premium’s BigQuery?
Now that you know what it’s possible to achieve with Google Analytics Premium and BigQuery, let’s ta …
2015: Has Google made this the year of mobile?
Have you ever noticed the words " mobile friendly" or "mobile site" in the search results pages on G …
Objectives, strategies, tactics: what are they exactly?
Article updated on December 18, 2018.
Get ready for the next big changes in web marketing
Last Friday I got up early to attend a session at the 22nd edition of Creative Mornings Montreal, a …
Throwback to UX Camp Ottawa 2014
Last year, Thomas presented the big ideas of UX Camp Ottawa 2013. On November 8 and 9, Canada's larg …
The truth about Google Analytics bounce rate and how to change it with and without Google Tag Manager
ANALYTICS AND MEASUREMENT
What is programmatic buying?
“Programmatic buying is like teenage sex.” – Matt Brittin, VP, Google Europe Things teens believe ab …
Why You Should Seriously Consider Google Analytics Premium
Good news, as announced by our press release , we are now part of the very select club of authorized …
Google Analytics Summit 2014: What's New?
Adviso and all the other certified Google Analytics partners were invited to San Francisco to attend …
Managing an online catalog well: can we do without a “Products” section?
A large number of companies that want to offer their products or services online provide their site …
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E-commerce in Quebec: my predictions and wishes for 2014
2013 has muddled the waters in the world of e-commerce in several respects: mergers, acquisitions, i …
When flat design harms ergonomics
From 18 months, my son was able to unlock my iPhone by sliding his finger on the screen. And he wasn …
7 Signs Your Organisation Needs a Content Strategy
There are days when I feel like my job is a lot like practicing medicine: I examine the patient, rec …
How to prepare for Bill C-28 (Canada's anti-spam law)?
As we will soon be celebrating the 3rd anniversary of the adoption of Bill C-28, I would like to tak …
What Facebook can teach us about iterative web design
As we know very well, the developers at Facebook are not standing still and are constantly looking f …
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Video conference: 6 opportunities to seize for SMEs in web marketing
CONTENT & SEO A conference that dates from 2012 but is still relevant. It was the final conferen …
What to choose to build your website: a framework, a CMS, an e-commerce system, a CXM solution?
How to build a website? For each site, the answer may be different, depending on a host of factors. …
Showrooming vs. ROPO effect : Naviguer les inconforts irrésolus de la vente multicanaux
Quand vient le temps de planifier une stratégie de vente en ligne, plusieurs décideurs ont peur de v …
Google I/O 2013: Google positions its pawns on the travel chessboard
Google's highly anticipated annual conference in San Francisco, Google I/O 2013 , took place over th …
Web portrait of Quebec tourist destinations (ATR) 2013
We are pleased to share with you a study conducted by Adviso on the web presence of the 22 regional …
La Presse+: First impressions from the field
Many experts have already spoken about the new Press application, but what do simple readers think? …
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Performance media buying – Boomerang Conference 2013
I am pleased to share with you my conference on performance media-buying presented yesterday at Info …
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