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Blindfold: the Adviso secret weapon that will revolutionize your SEM campaigns
Performance metrics have changed little since the emergence of the paid search channel nearly 20 yea …
7 prerequisites before embarking on marketing automation
OK, that's a buzzword. One of the most popular right now, behind “chatbot” and “AI”. But marketing a …
Last-Click is Dead, Long Live Multi-Touch Attribution!
“THERE IS NO SUCH THING AS A PERFECT MODEL (IT DOESN'T EXIST), BUT YOU CAN BE LESS WRONG. » Attribut …
Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)
Note: This analysis was done in French, using French themes and keywords. Some of the images associa …
Reinventing Facebook or Amazon for Quebec is a bad idea
It’s a topic we’ve been hearing a lot about ever since Alexandre Taillefer talked about wanting to c …
Measuring your marketing campaigns: 4 tricks to get the most out of your UTM tags
Note: This analysis was done in French, using French themes and keywords. The images associated with …
Bridging the gap between e-commerce and true digital transformation: 8 key challenges for merchants
Retailers face various challenges when they add an online sales channel to their strictly brick and …
A look back at the 2017 Facebook Summit : Is the death of desktop imminent?
Last Wednesday, the annual Facebook Summit conference was held in Toronto, bringing together special …
Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM
If you've been in the business of generating leads for a long time, your CRM (CRM) has probably beco …
How to Make Google Analytics Great Again by importing ExactTarget Data?
With the rise of social media, it’s easy to dismiss Email as a has-been digital marketing medium bec …
4 reasons to get serious about your landing pages
Second article in our February series dedicated to landing pages. After recalling the definition of …
8 tips to optimize your Facebook campaigns like a #Pro!
The performance of your Facebook campaigns is slow? Are your campaigns not performing as well as the …
Will 2017 finally be the year landing pages take off?
2017, the year of mobile? Been there, done that. 2017, the year of conversion? Maybe. Either way, if …
What if 2017 finally marked the take-off of landing pages?
2017, the year of mobile? Déjà vu. 2017, the year of conversion? Maybe. In any case, if I had to giv …
Ad Exchange Industry Preview in New York: 2017 Programmatic Trends
I had the chance to attend the “ Ad Exchanger Industry Preview ” which was held in New York on Janua …
How to protect your Google Analytics account from language spam
Google Analytics accounts have always been spammed, in particular in the event sections. Waves of di …
How to protect your Google Analytics account from spam in language settings
Analytics accounts have always had spam, especially in the events section. Waves of direct traffic w …
Guide: 50+ questions to prepare your marketing automation strategy
On Tuesday, Adviso participated in the second edition of the B2B marketing summit organized by Les A …
Taking your SEM internal. Will it pay off?
For some time now, we’ve seen more and more companies internalize SEM for different reasons. Interna …
Internalize your SEM. Such a rewarding choice?
For some time now, we have seen more and more companies insourcing their SEM for different reasons. …
Is it possible to optimize your Tinder matches?
Making a first impression with the future love of your life or just your next date (let's be real!) …
Untamed remarketing: Drawing the line between conversion and intrusion
How many times have you visited an advertiser’s site, only to be repeatedly and frequently retargete …
4 arguments to convince your senior management to invest in analytics
Of all the main areas of the web, analytics is one of the most misunderstood.
5 things marketers don’t know about machine learning, but should!
Machine learning. I’m sure I’m not the only one who’s starting to hear this term almost every day… I …
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