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AI agent orchestration: Your AI tools need a manager too
Artificial intelligence is disrupting marketing.
Top 10 best loyalty programs in Canada
Technology is evolving, as are consumer expectations. That means loyalty programs are changing too.
Your next step: Adobe Customer Journey Analytics
Do you already use Google Analytics 4 but find that your analytics questions are becoming increasing …
Uncertain times: How can (and must) B2C brands adapt?
In recent months, the political climate has shifted the concerns of Canadians from “The cost of groc …
The two aspects of loyalty program performance
Most articles and discussions on the topic of loyalty programs are essentially about their design. P …
4 MarTech trends that are redefining the future of marketing
As the digital transformation speeds up, marketing technologies (MarTech) are evolving at an unprece …
Content Security Policy (CSP): Is your web security blocking your data?
Today, content security policies (or CSPs) are considered indispensable to protecting your websites …
The fall of the Bay: What retailers should learn from it
The announced closure of Hudson’s Bay stores marks the end of an era for arguably the most emblemati …
8 trends in loyalty in 2025
Given that over 19 loyalty programs have a presence in Canadians’ wallets1, which represents signifi …
AI agents: The future of productivity starts now
The heightened interest in generative artificial intelligence (AI), specifically in AI agents and la …
Sustainable media strategy: Combining performance with environmental responsibility
Because they are energy intensive, media play a key role in the fight against climate change. The go …
Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use
Artificial intelligence (AI) has become an essential component of many human activities, transformin …
The top 10 best loyalty programs in Canada in 2024
This past fall, R3 Marketing and Adviso, in collaboration with Ad hoc Research, unveiled the 7th edi …
Will Search GPT replace Google? What you should do to stay on top of the situation
The short answer: Search GPT will not be replacing Google in the near future, but it will redefine o …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
The future of digital media: How AI and ad tech will transform an industry
Welcome to the dynamic, ever-evolving world of advertising technology, also known as ad tech, a pivo …
Accessibility in email marketing: Principles and best practices for effective communication with all of your customers
Ever had the frustrating experience of opening an email on your mobile device only to be unable to a …
Maximize customer engagement with an optimized emailing strategy
As a direct channel of communication that is chosen by customers and highly customizable, email play …
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how? Why If you …
How to create a 360-degree view of your customer in Snowflake
Comment créer votre vue client 360 dans Snowflake Snowflake is currently the most popular data wareh …
Customer-centric marketing in the era of generative AI
Boston Consulting Group (BCG), Gartner and McKinsey all predict that customer experience will be one …
From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy
Every story comes to an end. Even the most beautiful.
Optimize your email campaigns by applying best practices
To employ an effective email marketing strategy, you need to take a lot of parameters into considera …
Design a series of welcome emails to maximize subscriber engagement and retention
In the vast domain of customer experience, welcome emails occupy an important place when it comes to …
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