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An Omnichannel Approach to Marketing AI
REMARKETING ADS: THE STONE AGE OF AI IN MARKETING Thanks to major self-serve advertising platforms l …
Augmented Analytics: accelerate your time to digital insights activation
The need for faster time to insight activation In my previous article on actionable digital insights …
Augmented Analytics: accelerate your time to digital insights activation
The need for faster time to insight activation In my previous article on actionable digital insights …
Should you outsource your digital marketing insights practice?
Outsourcing your digital marketing insights practice Before we start, please allow me to direct you …
5 myths that prevent you from succeeding at SEO
We’ve just finished an update of this article. Enjoy! If ever there were a discipline that has never …
Artificial intelligence in marketing: Get ready for the trough of disillusionment
If for the past year or so there’s been one subject on everyone’s lips at marketing and business eve …
Influencer marketing: There’s no magic formula
“The Heart of Tech” was this year’s theme, speaking to a need to get back to the human beings behind …
Building a single customer view is essential. Here’s why and how.
A weakened loyalty Marketers are well aware of the reality of customer relations in 2019. They are f …
Stress less about project risks
Our team went to the last PMP Symposium in Montreal. Here is what caught their attention the most. W …
Think Finance 2018 – Financial institutions in agile mode!
What challenges await financial institutions in digital marketing? A look back at presentations by M …
GDPR: When Transparency and Good Will Are Dictated by Law
This article has 2 parts: A fact sheet that summarizes the nature of the GDPR in 6 key points follow …
Hero Conf Austin 2018: 3 trends to keep an eye on
In April 2018 was held the largest Pay-Per-Click conference in North America: Hero Conf Austin 2018. …
Ad Exchanger Industry Preview: what 2018 has in store for us in digital media!
I had the opportunity to travel to New York on January 17 and 18 for the Ad Exchanger Industry Previ …
Is hyper-segmentation ending on Facebook?
In a world where everything is increasingly segmented and specialized, the media campaigns that we m …
User research: laying the groundwork for killer insights
It’s true, we talk (a lot) about user experience, and we are always looking for ways to create a goo …
Digital Summit Portland: Putting the customer first in your digital strategy
This summer, I had the opportunity to attend the Digital Summit in Portland to learn more about the …
Data at the service of marketing automation
Marketing automation tends to become more democratic as we see more and more Quebec companies adopti …
The safest way to choose your marketing automation platform
It's usually when the time comes to choose your marketing automation platform that the puzzle begins …
Why Adviso doesn’t consider link building to be a stand-alone strategy
Today, sustainable SEO cannot be built on unnatural links. To increase the organic visibility of you …
Last-Click is Dead, Long Live Multi-Touch Attribution!
“THERE IS NO SUCH THING AS A PERFECT MODEL (IT DOESN'T EXIST), BUT YOU CAN BE LESS WRONG. » Attribut …
A look back at the 2017 Facebook Summit : Is the death of desktop imminent?
Last Wednesday, the annual Facebook Summit conference was held in Toronto, bringing together special …
Forget Google Analytics: How to Send Online Traffic Sources Directly to Your CRM
If you've been in the business of generating leads for a long time, your CRM (CRM) has probably beco …
How to Make Google Analytics Great Again by importing ExactTarget Data?
With the rise of social media, it’s easy to dismiss Email as a has-been digital marketing medium bec …
4 reasons to get serious about your landing pages
Second article in our February series dedicated to landing pages. After recalling the definition of …
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