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Sustainable media strategy: Combining performance with environmental responsibility
Because they are energy intensive, media play a key role in the fight against climate change. The go …
Will Search GPT replace Google? What you should do to stay on top of the situation
The short answer: Search GPT will not be replacing Google in the near future, but it will redefine o …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
The future of digital media: How AI and ad tech will transform an industry
Welcome to the dynamic, ever-evolving world of advertising technology, also known as ad tech, a pivo …
Maximize customer engagement with an optimized emailing strategy
As a direct channel of communication that is chosen by customers and highly customizable, email play …
Evolving your media practice in a privacy-centric marketing context
The implementation of the second phase of Bill 25 in Quebec on September 22, 2023, adding to the ann …
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Media trends in 2023 in an environment of uncertainty
After two years of pandemic, many of us were hoping to return to some semblance of normalcy in 2022, …
Ad accounts: beware of phishing!
Phishing attempts are part of our everyday lives. We’re mainly familiar with them in the form of sus …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
4 Big Reasons to Activate Google Analytics 4 Before 2022
As mentioned by Jean-Philippe Gauthier (Head of Platforms and Digital Marketing Transformation at Go …
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iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
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iOS 14 disrupts the Facebook Ads ecosystem
It's been a few years now that browsers and regulators have been bringing increasing complexity to t …
What will be the legacy of 2020 in digital media?
Even if we all wish to never see her again, 2020 remains a difficult year to forget. In addition to …
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The coming erosion of your digital revenue
A shock wave is about to blow through the world of digital marketing It’s already been a year since …
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Facebook Creative Hub
Here is a guide to using the Creative Hub on Facebook. Get the most out of this collaborative tool w …
Users’ preferred devices during lockdown
Since the outset of the pandemic, I have given a lot of thought to the idea that this period of lock …
How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The go …
COVID-19: current impacts and forecasts [Roundtable]
How can marketing teams limit the harmful effects of COVID-19? Might they even discover some opportu …
Google Ads: new decade, new structure
If you haven’t upgraded the structure of your Google Ads campaigns in recent years, you have reason …
Programmatic buying: the ride is over
Banner advertising has undergone great changes in recent years. Here is an inventory and potential a …
The slippage of third-party audiences
The use of data in digital marketing is really nothing new, especially when it comes to third-party …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
I Tested the Off-Facebook Activity Management Module
Facebook recently made available a new tool enabling better management of our personal data shared o …
The problem with third-party audiences
The use of data in digital marketing is far from new, especially regarding third-party audiences. Bu …
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