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Investing in loyalty during a period of inflation
In recent months, economic instability has brought its share of uncertainty and represents a source …
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How to drive sales for your online business with e-merchandising
Want to be less dependent on media investments while maximizing your e-commerce platform’s conversio …
How to (easily) integrate TikTok into your marketing strategy
TikTok’s just an app for teens who like to dance. While this isn’t entirely untrue, it should be not …
How to measure your company’s visibility using backlinks
Google uses backlinks to determine how recognized a site is. In addition to being one of the main to …
E-A-T & SEO: How does Google evaluate the quality of your content
Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor …
Ad accounts: beware of phishing!
Phishing attempts are part of our everyday lives. We’re mainly familiar with them in the form of sus …
E-A-T & SEO: How does Google evaluate the quality of your content
Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor …
Improve customer retention through data and segmentation
Faced with the gradual withdrawal of third-party cookies, the digital marketing landscape is gradual …
Improve customer retention with data and segmentation
Faced with the progressive withdrawal of third-party cookies, the digital marketing landscape is in …
The unforeseeable, rapid evolution of media : An unprecedented strategic challenge
It’s no secret that we’ve seen rapid, radical changes in media habits in recent years, and by all in …
Marketing transformation: technology as an accelerator
This article is the last in the series on marketing transformation and focuses on technologies that …
Expect a historic holiday season in 2021
“This is predicted to be the biggest holiday season in history.”
Marketing automation in a labour shortage
The back-to-school season seems like it will be a new period of challenges for many Canadian compani …
4 Pillars of a Customer Experience (CX) Culture
It goes without saying that a company focused on customer experience must hold clear, coherent value …
Are you doing digital because you have to?
Last February, my co-worker Philippe Boutin-Lizotte wrote a super-interesting article about a trend …
The human factor and UX: two inseparable in CX
On June 15, I had the pleasure of participating in the virtual internship organized by Les Affaires …
When awareness goes hand-in-hand with media performance
Digital media performance has always been closely connected to conversion. Whether you’re talking ab …
Are you throwing your investments in digital video for awareness out the window?
As recently related in a Forbes article, more and more big companies like P&G, Chase and Uber ar …
How organizational culture can influence project management
In every company, project management happens within the much larger context of the company’s organiz …
Revamp your site or optimize your conversion rate?
Your website is important to your business. In fact, it represents a significant source of revenue. …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
The ultimate guide to a successful website redesign
A website redesign is a current practice that often appears to be a miraculous solution for increasi …
How to ensure a successful transition toward Google Analytics 4?
The world of Google Analytics is about to enter a new era. The free version you’re currently using i …