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Marketing transformation: the importance of culture, leadership and talent
This first article in this series on marketing transformation, published a few weeks ago, covered th …
4 Pillars of a Customer Experience (CX) Culture
It goes without saying that a company focused on customer experience must hold clear, coherent value …
Marketing automation in a labour shortage
The back-to-school season seems like it will be a new period of challenges for many Canadian compani …
What is the effect of the Google announcement to end third-party cookies by 2023?
The “gods of the web” at Google seem to have heard the cries of marketers who are panicked over the …
Are you throwing your investments in digital video for awareness out the window?
As recently related in a Forbes article, more and more big companies like P&G, Chase and Uber ar …
Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
The ultimate guide to a successful website redesign
A website redesign is a current practice that often appears to be a miraculous solution for increasi …
The evolution of e-commerce: putting the customer at the heart of your strategy
The e-commerce market continues to grow year after year, and Canada is no exception. E-commerce has …
What do you do when you don’t know what to do ?
Amongst the great questions of philosophy that have made their way into the classic-joke hall of fam …
Google Data Studio: Create a Clear and Accurate Dashboard
In the era of big data, the benefits of having a dashboard are well established. However, what makes …
Receptivity: the new programmatic performance lever
Studies have shown that up to 93% of online ads are either not seen or ignored and that approximatel …
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Facebook Creative Hub
Here is a guide to using the Creative Hub on Facebook. Get the most out of this collaborative tool w …
8 tips to make your brand content shine
For years now, search engines have been in a state of constant evolution. You might even call them “ …
How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The go …
Covid-19: Data Analysis in Times of Crisis
The crisis in which we are currently living generates a lot of stress within our organizations. In a …
COVID-19: 5 Key Marketing Tips For Small Businesses
1. Focus On Your Digital Channels With Long-Term Potential Now that almost everything is on pause, r …
TikTok: What opportunities are there for brands?
Have you heard of TikTok, the app now huge with Gen Z?
How to reach Generation Z without slipping into clichés
They’re the newest generation that brands are paying attention to. How can you reach them and build …
Why personas are essential
How to draw up clear portraits of your customers and prospects? Discover in this article how to defi …
Quick guide to a successful email strategy
We recently updated this still very actual article. Enjoy the read!
How to turn your data into actionable insights [Framework]
Your company’s digital data should help you make decisions and take action. Is it the case yet?
Stress less about project risks
Our team went to the last PMP Symposium in Montreal. Here is what caught their attention the most. W …
Guide to Writing SEM Ad Copy [AdWords]
Writing great ad copy is a crucial step towards optimizing the performance of your search engine mar …
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