Uncertain times: How can (and must) B2C brands adapt?
In recent months, the political climate has shifted the concerns of Canadians from “The cost of groc …
2023 LoyalT study webinar
The LoyauT study is back! Adviso and R3 Marketing are proud to present the 6th edition of LoyauT, th …
-1-1.png)
Furniture retailers in Canada: who gets the consumer's attention?
Search Engines: The Key Step Before Making a Purchase Before purchasing a product, North Americans p …
-2.png)
5 questions to determine the success of a CMO
Being a CMO, VP of marketing or marketing director in 2023 is no small challenge. The industry is un …
-2.png)
Why are loyalty programs increasingly relevant and profitable?
In recent years, more and more companies have launched loyalty programs and consumers are increasing …
-2.png)
Investing in loyalty during a period of inflation
In recent months, economic instability has brought its share of uncertainty and represents a source …
6 steps to building a data strategy
A comprehensive data strategy is essential for guiding an organization’s transition to a data-driven …
Why marketer should go back to media mix modeling (AKA MMM)
Cookie Apocalypse set the stage for new targeting offers In a recent interview with AdExchanger, Che …
The impact of cookie apocalypse on digital media
The current context is forcing digital marketers to navigate through a multitude of upheavals induce …
ROI no matter what the cost
Since the start of the pandemic, we’ve noticed an intensification of requests that produce immediate …
Is “local” the fashionable new mainstay for brands?
At the start of this global COVID-19 pandemic, all levels of government rallied to ask Canadian citi …
-2.png){kind=spacer}
The coming erosion of your digital revenue
A shock wave is about to blow through the world of digital marketing It’s already been a year since …
Improve your digital performance with A/B testing
What do Amazon, Shopify and Airbnb (and many others) have in common? It’s not their business models, …
Accelerate the adoption of artificial intelligence to support business growth
Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …
Adaptability in times of chaos
I don’t need to tell you these are strange, possibly unprecedented times for businesses. Things were …
The power of AI and CX, together
Simpler than we tend to think, artificial intelligence is used to automate analyses and decision-mak …
Why is AI essential to your future as a marketer?
The Big Data revolution in marketing makes artificial intelligence an essential tool for marketers t …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
-2.png)
Digital marketing: what roles should be given to employees, agencies and robots?
Internalization has been a very popular trend in North America for the past few years. Large adverti …
Building a UX strategy: as easy as playing with LEGO
When I was younger, playing with LEGO was my favourite pastime — and it still is. You’ll understand …
[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour
Personal banking is one of the industries most profoundly impacted by the rise, and now dominance, o …
Why personas are essential
How to draw up clear portraits of your customers and prospects? Discover in this article how to defi …
Quick guide to a successful email strategy
We recently updated this still very actual article. Enjoy the read!
Market share is a bad KPI – Here’s why you should avoid it
When we ask marketing managers what their goals are, we often hear the words “increase our market sh …