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The secret to long-lasting client relationships
Discover how you can succeed at relationship marketing using these nine tips: Brand image, target au …
The problem with third-party audiences
The use of data in digital marketing is far from new, especially regarding third-party audiences. Bu …
The Countdown to the Cookie Apocalypse Is Officially On
It’s Official: Chrome Kills the Third-Party Cookie in 2022 UPDATE 2022/03 : keep track of this fast …
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An Omnichannel Approach to Marketing AI
REMARKETING ADS: THE STONE AGE OF AI IN MARKETING Thanks to major self-serve advertising platforms l …
Augmented Analytics: accelerate your time to digital insights activation
The need for faster time to insight activation In my previous article on actionable digital insights …
Augmented Analytics: accelerate your time to digital insights activation
The need for faster time to insight activation In my previous article on actionable digital insights …
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Digital marketing: what roles should be given to employees, agencies and robots?
Internalization has been a very popular trend in North America for the past few years. Large adverti …
Building a UX strategy: as easy as playing with LEGO
When I was younger, playing with LEGO was my favourite pastime — and it still is. You’ll understand …
The digital world in the news
Each month, our Digital Transformation team casts its expert eye on a selection of news items in dig …
Should you outsource your digital marketing insights practice?
Outsourcing your digital marketing insights practice Before we start, please allow me to direct you …
[Infographic] Banking in Canada: How digital channels enhance client habits and behaviour
Personal banking is one of the industries most profoundly impacted by the rise, and now dominance, o …
How to reach Generation Z without slipping into clichés
They’re the newest generation that brands are paying attention to. How can you reach them and build …
5 myths that prevent you from succeeding at SEO
We’ve just finished an update of this article. Enjoy! If ever there were a discipline that has never …
Why personas are essential
How to draw up clear portraits of your customers and prospects? Discover in this article how to defi …
Quick guide to a successful email strategy
We recently updated this still very actual article. Enjoy the read!
Artificial intelligence in marketing: Get ready for the trough of disillusionment
If for the past year or so there’s been one subject on everyone’s lips at marketing and business eve …
Personalization: As Simple As a Visit To The Barbershop?
Without realizing it, your barber understands a few things about personalization better than many or …
Interview with Hugo Martin-Bonneville, customer experience strategist: Strategy does not only belong to strategists
This month, I met up with Hugo Martin-Bonneville, Customer Experience Strategist. As part of our cus …
Influencer marketing: There’s no magic formula
“The Heart of Tech” was this year’s theme, speaking to a need to get back to the human beings behind …
Ctrl+A – Buying local in digital advertising [S02 E01]
The second season of the Ctrl+A podcast is up and running! We’re starting out strong with a guest kn …
How to turn your data into actionable insights [Framework]
Your company’s digital data should help you make decisions and take action. Is it the case yet?
Profitability, monetization and audiences: our analysis of the Netflix model
Three of our digital experts are invited to a round table to discuss the upcoming challenges facing …
CDPs, powerful data orchestration tools [Infographic]
What reality are faced by marketers wishing to make optimal use of CDPs, these powerful data orchest …
Documenting Your Analytics Tools is More Useful than You Think
Documenting might not appear as a time-saver at first, but you would be surprised how much time you …
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