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Users’ preferred devices during lockdown
Since the outset of the pandemic, I have given a lot of thought to the idea that this period of lock …
Adapting your keyword research to UX for a website redesign
We mostly know keyword research as an SEO tool for creating content. We develop content strategies a …
What is a Data Lake? (Data Lake)
WHAT YOU WILL LEARN IN THIS ARTICLE The vocabulary and key terms surrounding data lakes, as defined …
Your Analytics Maturity Level: An Important Compass for Your Analytics Investments
In these times of transformation, many organizations are questioning or adjusting their investments …
Devices preferred by users during containment
Since the beginning of the pandemic, I often reflect on the hypothesis that this confinement has und …
What is a Data Lake: A Deep Dive Explanation
What You Will Learn in this Article You will learn about the various core definitions of the enterpr …
How Many ($) Millions Are Hiding Under Your Marketing Data?
“Getting numbers is easy; getting numbers you can trust is hard!” – Ronny Kohavi, Head of Experiment …
How nonprofits can get the most out of their $120,000 US Google Ad Grants
Google Ads offers nonprofits a monthly grant of $10,000 US, for a total of $120,000 per year. The go …
How many millions ($) is your marketing data worth?
“Getting numbers is easy; getting numbers you can trust is hard! – Ronny Kohavi, Experimentation Man …
Covid-19: Data Analysis in Times of Crisis
The crisis in which we are currently living generates a lot of stress within our organizations. In a …
COVID-19: 5 Key Marketing Tips For Small Businesses
1. Focus On Your Digital Channels With Long-Term Potential Now that almost everything is on pause, r …
Opinion: Planning for the future when the present is uncertain
I don’t have to tell you that we are living through a unique period in time. The COVID-19 has effect …
AI and CX: powerful allies for more effective marketing
Simpler than you think, artificial intelligence is used to automate analyzes and decision-making tha …
TikTok: What opportunities are there for brands?
Have you heard of TikTok, the app now huge with Gen Z?
The power of AI and CX, together
Simpler than we tend to think, artificial intelligence is used to automate analyses and decision-mak …
Google Ads: new decade, new structure
If you haven’t upgraded the structure of your Google Ads campaigns in recent years, you have reason …
Why Is AI Critical for Your Marketing Future?
The Big Data revolution in marketing is making artificial intelligence a necessity for marketers to …
I tested the new Facebook module
Facebook recently launched a new tool to better manage personal data shared outside of its platform …
Programmatic buying: the ride is over
Banner advertising has undergone great changes in recent years. Here is an inventory and potential a …
I Tested the Off-Facebook Activity Management Module
Facebook recently launched a new tool to better manage personal data shared outside of its platform …
The slippage of third-party audiences
The use of data in digital marketing is really nothing new, especially when it comes to third-party …
Programmatic Buying: The Honeymoon’s Over
Display advertising has changed a lot in recent years. Here’s where things stand now, along with som …
Why is AI essential to your future as a marketer?
The Big Data revolution in marketing makes artificial intelligence an essential tool for marketers t …
I Tested the Off-Facebook Activity Management Module
Facebook recently made available a new tool enabling better management of our personal data shared o …
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