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Internet: the lifeline of advertising in this time of recession
There are times when companies have no choice but to rationalize in order to successfully keep the s …
Google Analytics rolls out Enterprise Class Features
Facebook : comprendre le réseau en un schéma
Une question d’un lecteur, la semaine dernière, m’a inspiré ce post. Il me demandait s’il était poss …
Internet, the best friend of billions of solitudes (2/3)
Here is the second part of my article on the parallel between the book The era of emptiness – Essay …
Who said a legal text had to be sad?
New week, new office! Adviso has just moved to rue Mont-Royal, near Saint-André. In the enthusiasm o …
A web strategy by candidates for the next Canadian elections
It was Michelle Blanc's post this morning that gave me the idea to launch you quickly (and lightly), …
Virtual pageviews in Google Analytics
It happens that for a technical reason, two pages of our site have the same URL. This is often the c …
5 Approaches to Reduce Your Shopping Cart Abandonment
Jean-Sébastien just spoke in his post on performance indicators for e-commerce about the importance …
The 5 main performance indicators for an e-commerce site (2 of 2)
Today I am completing the second and last part of the performance indicators part of my series. I in …
Tool – ‘window resizer’ for Firefox
What is the resolution of your screen or screens if you are lucky? Designers and site developers ver …
Is e-commerce in Quebec profitable or not?
Following the CEFRIO conference I attended and the many e-commerce strategic planning projects under …
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Torrent411: the QuebecTorrent clone now open
And now, we had planned a week, but it took more than 6 days for a clone of QuebecTorrent to appear. …
Pushing the Limits of Google Analytics: Regular Expressions – Part 1
Using Google Analytics without taking advantage of regular expressions is a bit like listening to a …
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The 5 main performance indicators for a site intended for lead generation (1 of 2)
We are often asked THE question by our clients/partners/colleagues/bosses: What are the main perform …
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Performance measurement 2.0
For many, web performance measurement means “clicks” and “page views”. This data, although useful, g …
Infopresse360 Day on Web Analytics: Summary of Jacques Warren's conference
Jacques Warren was commissioned to introduce Web analytics (WA) to the people in the room. He asks v …
Infopresse360 Day on Web Analytics: Summary of Avinash Kaushik's conference
Avinash Kaushik presents his vision of web analytics. In fact, for his die-hard fans of his blog, of …
27 practical tips on web ergonomics: a summary
When web ergonomics is discussed, web usability is often mentioned. Web usability is the notion of d …
The Benchmark: a key step towards a winning strategic plan
For the past 5 years, we’ve been working on polishing our strategic planning methodology in order to …
Iraq, Tibet and Activism 2.0
We sadly commemorated the 5th anniversary of the illegal US invasion of Iraq. According to the Nobel …
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AdWords vs Google Analytics: Clicks vs Visits
When we try to compare the data collected by AdWords with those of Google Analytics , we arrive at d …
SEO: Top 4 technical requirements for your CMS
Here are -in a simplified way- 4 SEO requirements for a content management system (CMS) (in order of …
Having a word in Exact and Broad on Adwords: useless?
I'd like to close the discussion about using multiple targeting options for the same keyword (i.e. h …
Make a good 404 page – 10 tips
The 404 page always gives the impression of having arrived in an uncharted part of the Internet. A k …