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#LifeHack: Avoiding data sampling in campaigns
How to structure your analytics campaigns the best possible way in order to avoid data sampling in y …
#LifeHack: Why and how to avoid sampling in your campaign data
What's the best way to structure your campaigns in Google Analytics to avoid sampling in your result …
Without a strategic plan, your analytics initiatives are risky
Several companies invest hundreds of thousands of dollars in platforms in their analytics program (h …
GDPR: When Transparency and Good Will Are Dictated by Law
This article has 2 parts: A fact sheet that summarizes the nature of the GDPR in 6 key points follow …
GDPR: When Transparency and Good Will Are Dictated by Law
This article has 2 parts: A fact sheet that summarizes the nature of the GDPR in 6 key points follow …
5 simple tricks to create performing Facebook ads
This article will guide you in the creation of your ads, and will help you optimize the quality of y …
Hero Conf Austin 2018: 3 trends to keep an eye on
In April 2018 was held the largest Pay-Per-Click conference in North America: Hero Conf Austin 2018. …
Hero Conf Austin 2018: 3 trends to keep an eye on
In April 2018 was held the largest Pay-Per-Click conference in North America: Hero Conf Austin 2018. …
On which devices do your users convert?
Your online users probably jump from one device to another when they interact with your business. Le …
On which devices do your users convert?
Your online users probably jump from one device to another when they interact with your business. Le …
7 symptoms of companies in need of a content strategy
Content marketing is good for your brand, and it’s not too complicated to do. Everyone agrees. And e …
7 symptoms of a business in need of a content strategy
Content marketing is good for your brand, and not too complicated to execute. Everyone says it. Ever …
Digital transformation: Moving from myth to reality
Last week was Connexion, the first ever digital transformation fair hosted by Les Affaires. I had th …
What value do your Facebook posts have for your conversions?
This article is a collaboration of Yannick Proulx and Loic Karinda. This is part two of our Facebook …
What’s the value of your Facebook posts for your conversions?
This article has been co-written by Yannick Proulx and Loic Karinda. This is part two of our Faceboo …
Facebook Analytics and its omnichannel solution: Where to start?
This article is a collaboration of Yannick Proulx and Loic Karinda. This is the first part of our Fa …
Getting started with Facebook Analytics & its omni-channel solution
This article has been co-written by Yannick Proulx and Loic Karinda. This is the first part of our F …
Learn how to use content to improve the performance of your campaigns
From the earliest days of social media, content has been positioned as being the key to a brand’s im …
E-commerce acquisition : How to structure your due diligence
A digital transformation can take different forms. When expanding your company business model to e-c …
Take advantage of your NGO status in AdWords - Adviso
This content has been updated in 2020 by Laurence Cardin.
Ad Exchanger’s Industry Preview: what to expect in digital media in 2018!
On January 17 and 18, I had the pleasure of going to New York to attend AdExchanger’s Industry Previ …
Ad Exchanger Industry Preview: what 2018 has in store for us in digital media!
I had the opportunity to travel to New York on January 17 and 18 for the Ad Exchanger Industry Previ …
Will Québec’s digital strategy make local businesses more competitive?
The Québec government recently published its Digital Strategy, a highly awaited document in a world …
Is hyper-segmentation ending on Facebook?
In a world where everything is increasingly segmented and specialized, the media campaigns that we m …
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