Tech (5)

Why e-commerce and the purchase of keywords go hand-in-hand

E-commerce websites have a little je ne sais quoi that marketing experts enjoy: they tend to always …

La vie privée et les nouvelles technologies

Impressions on the iPad after a few weeks of use

On vacation in New York just after the iPad launch weekend, I was amazed at how quickly I was able t …

Improve user experience through geolocation

Since my transition to version 3.5 of Firefox and the use of its geolocation module by Google maps, …

Google Adwords: what kind of auction is it?

The release of Dr. Hal Varian’s video about the AdWords auction a few weeks ago generated a little b …

From Viral Marketing to Authenticity Marketing

I've seen the word "Skittles" in the tweets of people I follow on the micro-blogging platform Twitte …

Custom variables in Google Analytics

Opening my email inbox this morning, I find the following message from the Google Analytics team:

(Presque) liveblogging de la journée Infopresse sur la vente au détail : l’impact du marketing Web sur les méthodes de vente hors-ligne

Voici mes notes de la conférence de Stéphane Drouin, fondateur et associé, SVM

5 Approaches to Reduce Your Shopping Cart Abandonment

Jean-Sébastien just spoke in his post on performance indicators for e-commerce about the importance …

The 5 main performance indicators for an e-commerce site (1 of 2)

After long weeks of waiting, I am back with the rest of my series on the main performance indicators …

The 5 main performance indicators for a site intended for lead generation (1 of 2)

We are often asked THE question by our clients/partners/colleagues/bosses: What are the main perform …

Analyser vos contrastes de couleur

Quoi de plus frustrant qu’une discussion sur le design qui tourne en rond? Comment rendre une évalua …

Analyze your color contrasts

What could be more frustrating than a design discussion going around in circles? How to make an eval …

27 practical tips on web ergonomics: a summary

When web ergonomics is discussed, web usability is often mentioned. Web usability is the notion of d …

13 strategies and best practices for an ergonomic footer

The footer is often an overlooked part of a website. Why ? Probably because visitors are not used to …

Faire une bonne page 404 — 10 conseils

La page 404 donne toujours l’impression d’être arrivé dans un endroit inexploré d’Internet. Un genre …

Design an ergonomic homepage

The homepage is usually the most visited page of a website. It is often the first page that we consu …

Get the exact keyword for Adwords – Review of approaches in Google Analytics

Google Analytics immediately offers tight integration with Adwords, which raises the possibilities o …

Inscription à YouTube maintenant possible avec un compte Google

Le défi de toute acquisition est bien sûr de réussir à intégrer l’entité acquise afin de maximiser l …

Trends 2007: Traditional Media Conquering Online Video

In 2006, many companies looked at YouTube and were impressed by its ability to attract a growing num …

The Web: the tool of choice for marketing research

Online marketing research is booming. A recent study by Ciao AG revealed that 87% of marketing resea …