AdTwit: if Twitter had its ad server
One of the biggest mysteries on the web for the past 2 years is the issue of Twitter monetization . …
My 5 SEO wishes to Google
Improve Google Webmaster Tools
Online traveler ratings and reviews of your business scare you?
Trip Advisor , you know? It is the most popular traveler ratings and reviews site online with 25 mil …
Online tourism: the most searched keywords by users
85% of online tourists use search engines to find information about their next trip. Surprising? Not …
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A look back at the Infopresse Strategy and Web Creativity Day
I attended the Infopresse Day on web strategy and creativity . Alexandra from NVI sums it up nicely …
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Jean Richer from CIM (Consumer Impact Marketing): An introduction to shopper marketing in Canada – [Liveblogging Infopresse]
Marketing at the point of purchase is important: 60% of brands are chosen at the time of purchase, m …
Visits, sessions and page views in Google Analytics
After having dissected how the conversion funnel works, I will now tackle visits via several sources …
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Google Adwords: what kind of auction is it?
The release of Dr. Hal Varian’s video about the AdWords auction a few weeks ago generated a little b …
The 5 levels of website optimization (part 1 of 3)
This weekend, I took advantage of the rain to help my wife book an opera ticket for her next trip to …
Custom variables in Google Analytics
Opening my email inbox this morning, I find the following message from the Google Analytics team:
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Christmas Turkey Recipe Adviso
Well it's the holidays and today is the day after a party here at the office, so it's perfect for a …
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Webcom 2008 | Report of the moijezap.org case study
Isabelle Lopez presents the case study of moijezap.org , the site of ZapQuebec osbl of Quebec whose …
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(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
Here are my notes from the conference by Stéphane Drouin, founder and partner, SVM
Google Analytics rolls out Enterprise Class Features
Virtual pageviews in Google Analytics
It happens that for a technical reason, two pages of our site have the same URL. This is often the c …
5 Approaches to Reduce Your Shopping Cart Abandonment
Jean-Sébastien just spoke in his post on performance indicators for e-commerce about the importance …
Tool – ‘window resizer’ for Firefox
What is the resolution of your screen or screens if you are lucky? Designers and site developers ver …
Torrent411: the QuebecTorrent clone now open
And now, we had planned a week, but it took more than 6 days for a clone of QuebecTorrent to appear. …
The 5 main performance indicators for a site intended for lead generation (1 of 2)
We are often asked THE question by our clients/partners/colleagues/bosses: What are the main perform …
Performance measurement 2.0
For many, web performance measurement means “clicks” and “page views”. This data, although useful, g …
Infopresse360 Day on Web Analytics: Summary of Jacques Warren's conference
Jacques Warren was commissioned to introduce Web analytics (WA) to the people in the room. He asks v …
Infopresse360 Day on Web Analytics: Summary of Avinash Kaushik's conference
Avinash Kaushik presents his vision of web analytics. In fact, for his die-hard fans of his blog, of …
27 practical tips on web ergonomics: a summary
When web ergonomics is discussed, web usability is often mentioned. Web usability is the notion of d …
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AdWords vs Google Analytics: Clicks vs Visits
When we try to compare the data collected by AdWords with those of Google Analytics , we arrive at d …