AI agent orchestration: Your AI tools need a manager too
Artificial intelligence is disrupting marketing.
Loyalty programs: How to choose the best martech platform?
Martech for loyalty programs is like an invisible spinal column. It's impossible to operationalize a …
Meta Andromeda: An AI revolution in paid social?
Meta Andromeda is being presented as a radical turning point in advertising performance on Meta plat …
Shopify e-Commerce Tracking: Solutions for 2025
Since April 2025, Shopify has been changing the game when it comes to e-commerce tracking. Tradition …
Salesforce Data Cloud: Enhance your Google Analytics 4 (GA4) data
Are you using Salesforce (SF) Data Cloud or are you planning on integrating it into your marketing t …
4 MarTech trends that are redefining the future of marketing
As the digital transformation speeds up, marketing technologies (MarTech) are evolving at an unprece …
Test bench: UX and CX research driven by artificial intelligence (AI)
The rapid rise in artificial intelligence (AI) in recent years, especially in the past few months, h …
AI agents: The future of productivity starts now
The heightened interest in generative artificial intelligence (AI), specifically in AI agents and la …
Sustainable media strategy: Combining performance with environmental responsibility
Because they are energy intensive, media play a key role in the fight against climate change. The go …
Artificial Intelligence (AI): Solutions for Ethical and Sustainable Use
Artificial intelligence (AI) has become an essential component of many human activities, transformin …
Will Search GPT replace Google? What you should do to stay on top of the situation
The short answer: Search GPT will not be replacing Google in the near future, but it will redefine o …
The Future of Programmatic: How DSPs and AdTech Are Transforming Digital Advertising
Programmatic advertising has become a driving force in transforming how brands engage with audiences …
The future of digital media: How AI and ad tech will transform an industry
Welcome to the dynamic, ever-evolving world of advertising technology, also known as ad tech, a pivo …
Customer-centric marketing in the era of generative AI
Boston Consulting Group (BCG), Gartner and McKinsey all predict that customer experience will be one …
From a cookie to a layer cake: Six alternatives to the third-party cookie to create a sustainable strategy
Every story comes to an end. Even the most beautiful.
-1-1.png)
The engagement system: A critical tool for achieving relationship marketing success
My previous two articles covered the importance of data and customer experience to the success of a …
-1-2.png)
Why is customer satisfaction essential to loyalty?
The goal of relationship marketing is simple: to increase the value of a company’s customer base and …
-2-2.png)
Data, the beating heart of relationship marketing
Let’s start with a simple and almost naive question: Is it still possible in 2023 to invest in relat …
-3-1.png)
Server-side tagging: What’s the benefit?
This article was written in collaboration with Florian Chabert. Server-side tagging has highly inten …
-1.png)
Relationship marketing in the AI era
In the months to come, marketing specialists will really have their hands full… and their heads. The …
-2.png)
Three good reasons not to invest in a CDP (right now)
With the disappearance of third-party cookies and mobile identifiers, marketers and their respective …
Should the management or marketing data be centralized or decentralized?
For a few years now, I’ve been asked the following question about the management and activation of d …
Reverse ETL: The new indispensable tool for working with data
For quite some time now, digital marketing professionals have become passionate about collecting per …
Real-time analytics: Using BigQuery to stream raw JSON events
Nota bene: Please note that the following article is intended primarily for data engineers and IT pr …