How artificial intelligence is transforming customer experience (CX)
For a long time, artificial intelligence (AI) was perceived as a futuristic vision. Today, AI is no …
Uncertain times: How can (and must) B2C brands adapt?
In recent months, the political climate has shifted the concerns of Canadians from “The cost of groc …
The era of AI and instant answers: How to reposition your brand to exist without clicks
Search behaviours are changing fast. With the rise of ChatGPT, Gemini, Copilot, and the answers prod …
Accessibility in email marketing: Principles and best practices for effective communication with all of your customers
Ever had the frustrating experience of opening an email on your mobile device only to be unable to a …
Maximize customer engagement with an optimized emailing strategy
As a direct channel of communication that is chosen by customers and highly customizable, email play …
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how?
Why should you add your Google Analytics (GA4) data to a warehouse or data lake? And how? Why If you …
How to create a 360-degree view of your customer in Snowflake
Comment créer votre vue client 360 dans Snowflake Snowflake is currently the most popular data wareh …
Optimize your email campaigns by applying best practices
To employ an effective email marketing strategy, you need to take a lot of parameters into considera …
Design a series of welcome emails to maximize subscriber engagement and retention
In the vast domain of customer experience, welcome emails occupy an important place when it comes to …
The importance of investing in SEO during tough economic times
In a world in which primary data acquisition and the respect for privacy are of vital importance and …
Everything you need to know to create an effective consent banner in 2024
Let’s cut to the chase.
New rules for Gmail and Yahoo: What marketers must do to comply
To strengthen email security and promote the adoption of best practices in email marketing, new rule …
Going beyond the myths: SEO results in less than 3 months
In the SEO world, we often hear clients, co-workers, executives and others say that in order to see …
Evolving your media practice in a privacy-centric marketing context
The implementation of the second phase of Bill 25 in Quebec on September 22, 2023, adding to the ann …
Holidays 2023: Flexibility leads to success in a constantly shifting landscape
The holidays are fast approaching, and 2023 will be a year particularly hard hit by the big changes …
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Back to the future: Performance measurement for privacy-centric marketing
The loss of non-durable identifiers due to technological changes (iOS and Google) as well as the adv …
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The Impact of SEO in a Data Loss Context
The arrival of Law 25 in Quebec (which will be enforced in September 2023) and the disappearance of …
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6 reasons you should connect your SEO data to a data warehouse
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Whitepaper: Improving customer retention through sustainable audiences
In today's ever-changing economic, technological, and regulatory landscape, marketing leaders must a …
4 initiatives to integrate into your 2024 Marketing Plans!
Two trends are starting to appear on the marketing ecosystem horizon for the next few years. Let’s t …
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Choosing the right formats: The key to a successful content strategy
When it comes to marketing offensives, choosing the right strategic content format is essential to m …
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Why are loyalty programs increasingly relevant and profitable?
In recent years, more and more companies have launched loyalty programs and consumers are increasing …
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The 5 keys to establishing a culture of experimentation at your company
This article was written in collaboration with Camille Radzioch.
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E-merchandising: How to showcase your products to increase sales
In the first article in this series, we provided the definition of e-merchandising and presented one …