Content & SEO

The era of AI and instant answers: How to reposition your brand to exist without clicks

Search behaviours are changing fast. With the rise of ChatGPT, Gemini, Copilot, and the answers prod …

Will Search GPT replace Google? What you should do to stay on top of the situation

The short answer: Search GPT will not be replacing Google in the near future, but it will redefine o …

Maximize customer engagement with an optimized emailing strategy

As a direct channel of communication that is chosen by customers and highly customizable, email play …

The importance of investing in SEO during tough economic times

In a world in which primary data acquisition and the respect for privacy are of vital importance and …

SEO trends and forecasts for 2024

There were many surprises in 2023 in terms of SEO, given the continual changes made to the Google al …

How to choose the right SEO agency in Quebec?

Discover the essential elements to consider when choosing an SEO agency in Quebec to optimize your o …

Should you hire an SEO agency or an in-house SEO specialist?

With the deprecation of third-party cookies disrupting traditional advertising targeting tactics and …

Going beyond the myths: SEO results in less than 3 months

In the SEO world, we often hear clients, co-workers, executives and others say that in order to see …

The Impact of SEO in a Data Loss Context

The arrival of Law 25 in Quebec (which will be enforced in September 2023) and the disappearance of …

6 reasons you should connect your SEO data to a data warehouse

E-A-T & SEO: How does Google evaluate the quality of your content

Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor …

E-A-T & SEO: How does Google evaluate the quality of your content

Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor …

The death of the third-party cookie and its impact on content and customer experience

Nothing is constant except change. – Buddha The eventual removal of third-party cookies, scheduled f …

Adapting your keyword research to UX for a website redesign

We mostly know keyword research as an SEO tool for creating content. We develop content strategies a …

TikTok: What opportunities are there for brands?

Have you heard of TikTok, the app now huge with Gen Z?

5 myths that prevent you from succeeding at SEO

We’ve just finished an update of this article. Enjoy! If ever there were a discipline that has never …

Quick guide to a successful email strategy

We recently updated this still very actual article. Enjoy the read!

Influencer marketing: There’s no magic formula

“The Heart of Tech” was this year’s theme, speaking to a need to get back to the human beings behind …

Dollarama is getting into e-commerce. What does it mean?

In February 2019, Dollarama announced the official opening of an online shopping platform, where app …

7 symptoms of companies in need of a content strategy

Content marketing is good for your brand, and it’s not too complicated to do. Everyone agrees. And e …

WaQ 2018: Our highlights

Discover our highlights from the 2018 edition of Web à Québec! Hint: We really enjoyed Rand Fishkin’ …

Learn how to use content to improve the performance of your campaigns

From the earliest days of social media, content has been positioned as being the key to a brand’s im …

3 free tools to build your brand’s content strategy using consumer data

You’ve just been tasked with developing a content strategy for your organization’s brand. You’ve got …

Rich Snippets – An essential part of your SEO strategy

This article was re-published on November 22, 2017 and is a replacement for a previous article contr …