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Why are loyalty programs increasingly relevant and profitable?
In recent years, more and more companies have launched loyalty programs and consumers are increasing …
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Why is customer satisfaction essential to loyalty?
The goal of relationship marketing is simple: to increase the value of a company’s customer base and …
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Insight — a tool for strategic decision-making
For the past several months, the transition to Google Analytics 4 (GA4), the loss of third-party coo …
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Server-side tagging: What’s the benefit?
This article was written in collaboration with Florian Chabert. Server-side tagging has highly inten …
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Data, the beating heart of relationship marketing
Let’s start with a simple and almost naive question: Is it still possible in 2023 to invest in relat …
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E-merchandising: How to showcase your products to increase sales
In the first article in this series, we provided the definition of e-merchandising and presented one …
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How to drive sales for your online business with e-merchandising
Want to be less dependent on media investments while maximizing your e-commerce platform’s conversio …
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Media trends in 2023 in an environment of uncertainty
After two years of pandemic, many of us were hoping to return to some semblance of normalcy in 2022, …
The future of ecosystems and digital platforms according to Google
The guest of the aperitif: Jean-Philippe Gauthier. JP has been in the Quebec digital landscape for o …
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Why the performance indicators you use will become unreliable
The challenge of the moment, with the apocalypse of cookies , is to fully understand the repercussio …
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Relationship marketing in the AI era
In the months to come, marketing specialists will really have their hands full… and their heads. The …
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Prioritize your marketing activities by listening to your customers
Like most businesses in Quebec, you’ve no doubt been experiencing many upheavals caused by recent ch …
How to (easily) integrate TikTok into your marketing strategy
TikTok’s just an app for teens who like to dance. While this isn’t entirely untrue, it should be not …
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Holiday Guide 2022: Are you ready?
For the digital industry, 2022 was filled with big changes: the gradual withdrawal of cookies, laws …
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The effects of Law 25 on your marketing strategies and operations
The legislation that modernizes legal provisions for the protection of personal information in the p …
E-A-T & SEO: How does Google evaluate the quality of your content
Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor …
Law 25: Understanding the evolution of the regulatory framework
We’ve been telling you about it for the past few months, but now it’s official: Law 25 came into eff …
Ad accounts: beware of phishing!
Phishing attempts are part of our everyday lives. We’re mainly familiar with them in the form of sus …
The androïd websites of the future
This morning, as I was drinking my coffee, I happened upon this article. The philosopher in me could …
Should the management or marketing data be centralized or decentralized?
For a few years now, I’ve been asked the following question about the management and activation of d …
Top 10 differences between Universal Analytics and Google Analytics 4
The countdown has begun: In less than a year, most Universal Analytics properties will stop collecti …
The truth about the delayed end of third-party cookies in 2024
On July 27, 2022, Google announced that its sandbox for privacy management will need more testing. I …
E-A-T & SEO: How does Google evaluate the quality of your content
Between 2010 and 2020, the quantity of information available on the Internet multiplied by a factor …
Beyond cookies: Understanding the new marketing measurement paradigm
Despite the fact that it was myself and my team at Adviso who were among the first to popularize the …
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