Project management: Ready for takeoff?
When you decide to fly someplace (in a non-pandemic context, of course), what influences your choice to go with a specific airline? Obviously you make the decision based on the destinations served, the timeliness of its flights and the price of tickets. But what about customer or in-flight service? In a similar way, when it comes time to choose an agency as a partner, the role of customer service and the project team will have a major impact on the relationship. The project manager, who is a bit like a flight agent for an airline, has a profound influence on creating a seamless workflow. A smooth flight for both comfort and safety Although there may not seem to be any connection between the two professions, you might be surprised to learn that being an in-flight agent was actually great preparation for taking on the role of project manager at Adviso. But it’s true! Before joining our amazing team, I worked as an agent on international flights for two years. I completed a four-week inte …
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The 5 main performance indicators for a site intended for lead generation (1 of 2)
We are often asked THE question by our clients/partners/colleagues/bosses: What are the main performance indicators to check in the management of my website? However, their selection is greatly influenced by the vocation of the website, because each has a unique strategy and objectives of its own. In order to answer this fundamental question as humbly as possible, I will publish a series of posts that will identify the 5 main performance indicators for 3 types of business model on the Internet.
Five ways to increase revenue from your website
Optimizing is simply doing better with what you have. For an optimization to have a real and lasting impact on a company's operations, it must tackle a well-identified problem and serve it with an appropriate response. From the outset, a question arises: How to increase the percentage of visitors who perform the action allowing me to earn an income? Of course, there are a multitude of answers. In your case, this may consist of increasing the sales generated on your website, or the number of forms filled out, the number of subscriptions to your newsletter, etc. In this article, we offer you an overview of the 5 major revenue optimization (CRO ) strategies that can increase the performance of a website. To make sure that the content of this article is as clear as possible for as many people as possible, we will focus on e-commerce platforms. Indeed, the set of CRO optimization strategies apply to almost any e-commerce site, in addition to being able to be invested in several other contex …