Jean-François Renaud
Jean-François Renaud is in charge of development and branding at Adviso. His major contribution to the company is the creation of partnerships with important clients at national and international levels, in a wide variety of industries.
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Quebec’s Law 25: business cases, legal impacts and solutions
Legislation modernizing legal provisions for the protection of personal information (called Law 25) …
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The end of cookies: 3 specific solutions (video)
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The future of advertisers on Facebook
For the aperitif this week, we welcome Jean-Hugues Roy, former journalist at Radio-Canada and profes …
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The future of advertisers on Facebook
For the aperitif this week, we welcome Jean-Hugues Roy, former journalist at Radio-Canada and profes …
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The coming erosion of your digital revenue
A shock wave is about to blow through the world of digital marketing It’s already been a year since …
Accelerate the adoption of artificial intelligence to support business growth
Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …
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Digital marketing: what roles should be given to employees, agencies and robots?
Internalization has been a very popular trend in North America for the past few years. Large adverti …
Artificial intelligence in marketing: Get ready for the trough of disillusionment
If for the past year or so there’s been one subject on everyone’s lips at marketing and business eve …
Tell us about your problems rather than your solutions
We are an expert firm that offers agency and consulting services, so our clients come to us for help …
Why focus on your problems rather than your solutions
We are a firm of experts offering agency and consulting services, so our clients ask us for help in …
Blending innovation, a strong employment brand, and profitability
What do the three concepts in this title of this article have in common? They are the essential char …
Why getting involved in academia is important for Adviso
Adviso was born from a desire to transform acquired knowledge into technological support for compani …
Reinventing Facebook or Amazon for Quebec is a bad idea
It’s a topic we’ve been hearing a lot about ever since Alexandre Taillefer talked about wanting to c …
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Video conference: 6 opportunities to seize for SMEs in web marketing
CONTENT & SEO A conference that dates from 2012 but is still relevant. It was the final conferen …
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Performance media buying – Boomerang Conference 2013
I am pleased to share with you my conference on performance media-buying presented yesterday at Info …
How technology is influencing consumption in 2012 | Infopress Conference
I gave this talk earlier today and it was very enjoyable. I was asked to immerse myself in the not s …
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Google Analytics Premium: tailor-made for large companies
Great news at Google, where a new paid and improved version of Google Analytics is offered to major …
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Monitoring and strategic planning: a summary
It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …
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Christmas Turkey Recipe Adviso
Well it's the holidays and today is the day after a party here at the office, so it's perfect for a …
Is e-commerce in Quebec profitable or not?
Following the CEFRIO conference I attended and the many e-commerce strategic planning projects under …
27 practical tips on web ergonomics: a summary
When web ergonomics is discussed, web usability is often mentioned. Web usability is the notion of d …
Integrating Social Media into a Web Strategy: A Summary
This article is in fact the summary of a more imposing document, a presentation in fact delivered to …
Trends 2007: democratization of personal syndication
I'm making a risky little prediction here: RSS feeds and other popular syndication technologies have …
Business philosophy: Google vs. Microsoft
Following a conversation with the journalist from Les Affaires newspaper Jérôme Plantevin, I share w …
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