Jean-François Renaud

Quebec’s Law 25: business cases, legal impacts and solutions

Legislation modernizing legal provisions for the protection of personal information (called Law 25) …

Three reasons marketing attribution needs to be completely redesigned

1. Ça fait 15 ans que nous faisons semblant Soyons honnêtes, nous parlons d’attribution marketing, m …

The next generation is waiting in the wings

With the announcement in September that Elizabeth Henry would be taking the reins at Adviso as CEO a …

The coming erosion of your digital revenue

A shock wave is about to blow through the world of digital marketing It’s already been a year since …

Accelerate the adoption of artificial intelligence to support business growth

Have you seen the documentary The Social Dilemma on Netflix? I strongly recommend watching it. It’s …

Adaptability in times of chaos

I don’t need to tell you these are strange, possibly unprecedented times for businesses. Things were …

Digital marketing: what roles should be given to employees, agencies and robots?

Internalization has been a very popular trend in North America for the past few years. Large adverti …

What is Attribution? The Shoe Store Example

Imagine there’s a shoe store located on a street or in a shopping mall that has three employees: a g …

Tell us about your problems rather than your solutions

We are an expert firm that offers agency and consulting services, so our clients come to us for help …

Why focus on your problems rather than your solutions

We are a firm of experts offering agency and consulting services, so our clients ask us for help in …

Why getting involved in academia is important for Adviso

Adviso was born from a desire to transform acquired knowledge into technological support for compani …

The hidden face of programmatic media buys

With 67%* of digital media buys in Canada now executed in a programmatic way, the importance of unde …

7 ingredients for a modern approach to digital media

Monitoring and strategic planning: a summary

It was on March 26 that I gave a conference at Infopresse on monitoring and strategic planning, so h …

27 practical tips on web ergonomics: a summary

When web ergonomics is discussed, web usability is often mentioned. Web usability is the notion of d …

Mobile Marketing in Canada

What opportunities are currently offered to advertising executives to include mobile and cellular in …

Philosophie d’entreprise : Google vs Microsoft

C’est suite à une conversation avec le journaliste du journal les Affaires Jérôme Plantevin que je v …

The Most Profitable Online Content

Which content returns the most dollars on the web and represents an industry in itself? Online gamin …

Automating Your Organization: A Few Pointers

Organizations that wish to automate certain activities in order to eliminate any friction that may b …