I hope I don't tell you anything by saying that social media should be part of your web strategy . They must be integrated perfectly into your website if you want to optimize sharing. None of the following points will stop users from sharing your site, but why not give them a little help? These 5 points will allow you to better control the information shared on social media.
ADD/EDIT OPEN GRAPH TAGS
Open Graph tags allow Facebook to know what information you prioritize and display it correctly. They dictate what Facebook will show when someone pastes a link from your website on Facebook.
Here is an example :
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To learn more, I invite you to read our article on Open Graph tags.
At any time, you can test the installation of your tags with Facebook's Debugger tool at the following address: https://developers.facebook.com/tools/debug/ .
INSTALL TWITTER CARDS
The Twitter equivalent of Open Graph tags are Twitter Cards. This allows your website to display correctly on shared links, but also provides more information to people who click on a link.
Here are the Twitter Cards in action:
To learn more, see our article on Twitter Cards.
USE TWITTER ANALYTICS
Twitter Analytics provides information about which pages of your website are tweeted. You can also see which articles are getting the most clicks. Useful for visualizing the performance of your website on Twitter:
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To learn more, see our article on Twitter Analytics .
USE OFFICIAL SOCIAL SHARING BUTTONS
There are times when one wants to use social share buttons which are beautiful, different and with more shine than the official social share buttons. On the other hand, these are much less effective than the official buttons, which are accepted by the majority of browsers, which are updated automatically, and which users are accustomed to seeing.
To learn more, see our article on social sharing buttons .
INSTALL FACEBOOK INSIGHTS FOR WEBSITES
Facebook Insights allows you to get more information about Facebook users who take actions on your website. You can find there, among other things:
- The demographics of users who share your content
- The number of impressions generated by shares
- The most commented articles
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Once you have integrated these 5 points, your site will be ready to be well received in social media and you will have better control over the information shared.
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SEO and Web Analytics: it takes two!
Do you optimize your web site for search engines? If so, you probably notice that the competition in search engines is intensifying. It takes more and more energy to obtain the desired positioning on key terms. The large number of blogs, as well as social and informational web sites is what is responsible for this increasing competition to be on a search engine’s first page. It is of utmost importance to give special attention to the selection of these terms. However, several companies still base themselves on information such as the positioning of keywords that come to mind to check if their SEO team is doing its work effectively. Is this really the best way to measure effectiveness? Probably not. In effect, is it advantageous to be first on a keyword that is searched for only twice a week? Worse, is it really useful to be in the first 10 results for an expression which does not generate any conversion? It’s this last point that holds our attention throughout this article. Several com …
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