let's work together
514-589-4563
4388, rue Saint-Denis, Suite 300,
Montréal, QC, H2J 2L1

Measure the success of your Youtube videos

1 min read
March 28, 2008
Last updated on April 2, 2026

This is a problem with online videos and web performance measurement: we know if a video is "clicked" or not, but nothing more. Youtube wants to remedy this problem with Youtube insights, the Google Analytics of online video.

 

It's still pretty basic I think. I would have liked more advanced features such as streametrics.tv, although some believe otherwise.

Basically, what Youtube Insights adds is the timeline of the views of a video and also the geographical origin of the visitors:


TO ACCESS YOUTUBE INSIGHTS:



My Account > Videos > About this video (context button to each video)

What would really interest me? The completion rate of videos as well as the average view time per visitor. The recurrence rate of a visitor too.

I still wanted to highlight an interesting interface element, the browser allowing you to see the views over time:

Can't wait for the version with more options!

The official announcement by Youtube !
Topics: Tech Analytics & Tracking
by Jean-François Renaud
Online traveler ratings and reviews of your business scare you?
Tech

Online traveler ratings and reviews of your business scare you?

Trip Advisor , you know? It is the most popular traveler ratings and reviews site online with 25 million unique visitors per month, over 11 million members and 25 million reviews and opinions (Maud Larpent, Trip Advisor ). However, what is the portrait of travelers who comment online? Why do they do it and what are the business opportunities for a tourism company? This is what a study carried out by the firm Forrester entitled Why Travelers Contribute Ratings, Reviews, And More Online (2009) reveals to us.

December 13, 2009 3 min read
Subscribe to YouTube now possible with a Google account
Tech

Subscribe to YouTube now possible with a Google account

The challenge of any acquisition is of course to succeed in integrating the acquired entity in order to maximize the positive spinoffs. In this sense, Google is slowly starting to migrate YouTube users to a Google account.

June 14, 2007 1 min read
Why focus on your problems rather than your solutions
Adviso

Why focus on your problems rather than your solutions

We are a firm of experts offering agency and consulting services, so our clients ask us for help in many different ways. But why should you share your problems before asking for specific actions?

June 6, 2018 3 min read

Repérer et valoriser ce qui compte vraiment.

Recevez nos analyses et conseils pour rester à l’avant-garde du numérique.