Yann Kerveant

Yann is a major asset for any digital project. His work consists of analyzing client needs and offering solutions to measure and reach their interactive marketing objectives, while also detecting and recommending solutions to their conversion challenges.

Data Strategy +2

Documenting Your Analytics Tools is More Useful than You Think

Documenting might not appear as a time-saver at first, but you would be surprised how much time you …

April 30, 2019 3 min read

Data Strategy +3

Data analysis: do you need a dashboard?

This article written by one of our analytics experts will teach you how to differentiate reporting f …

August 16, 2018 4 min read

Google Analytics 4 +2

Notoriety: What methods and procedures to measure it?

We are working to update this article to provide you with the most recent information. In the meanti …

August 10, 2017 6 min read

Data Collection and Engineering +1

Why you should never, ever, EVER tag an internal link with an external campaign variable (utm_campaign)

Note: This analysis was done in French, using French themes and keywords. Some of the images associa …

April 26, 2017 5 min read

GMP +1

Google Data studio, a killjoy for Microsoft Power BI

Tools for analysing digital performance are multiplying, and the data we have access to is increasin …

September 12, 2016 4 min read

GMP +1

Data visualization made easy with Google Data Studio 360

Google is creating buzz in digital circles, among other things with the launch of the Google Analyti …

July 4, 2016 3 min read