Moulaye Traore

Moulaye has over 20 years' experience in capturing and leveraging data to drive business growth. Over the course of his career, he has held a number of lead and expert data positions at companies such as Rogers, Canada Goose, Metroland Media, Nickelodeon / Viacom Media. Today, at Adviso, he helps our clients plan the value of the data that really counts in achieving their objectives. His main areas of expertise are: data strategies, digital analytical platforms, marketing data warehouses as well as customer data segmentation methodologies and techniques.