Installing share buttons is often the first task to improve the social aspect of a website and encourage users to share your articles on social media. Sometimes this step is neglected or considered unimportant. Still, there can be a lot of benefits to using them.
If you really want to complete this step in an optimal way, do not install widgets that do not use the official buttons, even if these are beautiful or compact. Use the official share buttons!
WHY USE OFFICIAL SHARE BUTTONS?
Sometimes these require more integration than just a simple plugin to install, but the benefits are significant in the long run.
Official buttons have the following advantages:
- They are accepted by the majority of browsers without any problem
- They are updated automatically by the networks
- There is no friction when sharing
- They offer more functions when sharing
- Users are used to seeing them
Now, to help you in your search, here are the links to the official buttons and the main features of the buttons offered.
LIST OF OFFICIAL BUTTONS
Click on the logo to arrive at the right address
- Button to like a web page
- Button to follow a profile
- Comments area
- Button to like a Facebook page
- Share button
- Button to follow a profile
- Button to mention a profile
- Button to tweet a hashtag
- Button to pin a photo on your website
- Button to follow an account
- Widget to display a profile
- Widget to display a table
- Share button on LinkedIn
- Button to follow a page
- Button to recommend
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Button to display a profile
- +1 button
- Profile Badge
- Share button
If you use a platform for blogging, for example WordPress, just go for a walk in the plugins to try to find plugins that can display the official buttons. Otherwise, there are often installation guides provided by the networks.
PLACE SHARE BUTTONS IN A NEWSLETTER
This is a question we often ask ourselves: how can I place share buttons in a newsletter? Official share buttons are scripts and, unlike what can be done on a normal web page, it is not possible to invoke scripts in a newsletter. So you have to bypass the system!
There is another way to share on social networks. You should know that this method is rarely optimal, except in cases where it is not possible to use the official buttons. This method is obsolete and is no longer supported by most networks. However, as it can be useful for newsletters, here it is.
There is a URL for each of the networks that allows sharing directly to a user's profile. Here is the list :
Facebook :
Twitter:
LinkedIn:
This option is not available on other networks. It is always recommended to resort to this method only when it is not possible to use the official buttons.
Go and share in peace!
7 Signs Your Organisation Needs a Content Strategy
There are days when I feel like my job is a lot like practicing medicine: I examine the patient, recognize classic symptoms and recommend a treatment. Inspired by some of my latest mandates, I’ve come to reflect upon a severe lack of consistency and structure amongst online and offline brand content. It seems that although the term content strategy is thrown around a lot, what’s being implemented is rather content marketing.
Planning content around search trends
When should I publish or reuse content? What messaging should I prioritize at what time for our product? And, what’s the most strategic time of year to promote our brand? These questions come up time and time again when we are consulting on content projects. Over time and after spending endless hours thinking about how best to plan content around data, we’ve come up with a way to answer them. So, without further ado, we’d like to introduce a tool you can use to plan seasonal content; a decision-making guide based on what users are searching for online. This tool allows brands to plan around a theme or even a product, taking into account the user queries that might align with your goals during a particular month (which is why we’re talking about seasonality). Why adapt your content to the season? In search, the user actively searches for information with a specific idea in mind. On social media, the user is passive and isn’t looking for anything in particular. They rely on their account …
Plan content based on search trends
When to publish or reuse content? Which message to prioritize when for my product? Or, what time of year is the most strategic to promote my brand? These questions come up very often when working in content consultation. Over time and out of a constant concern to plan data-based content, we have found a certain way to respond to it. We therefore present to you the planning tool according to seasonality, a decision-making aid guide based on online user research. This tool allows a brand to plan around a theme or even a product and to know the user searches that align with it during a particular month (this is why we talk about seasonality). WHY ADAPT ITS CONTENT ACCORDING TO SEASONALITY? In SEO, the user actively searches for information with a specific idea in mind. On social media, the user is passive and not looking for anything in particular. Instead, he relies on his subscriptions and his network to provide him with content that can inform and entertain him. It's a very different w …