This survey aims to verify whether marketing professionals have a different view of social media compared to people who have no connection with the world of communications and marketing. It is certain that our behavior is different, but to what extent. That's what we'll try to find!
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This poll is based on a similar study done in Seattle .
Using data to make marketing and SEO decisions
These days, we are seeing an increasing trend towards automation, as people look for ways to stop wasting time on repetitive tasks and focus on analysis. It’s an evolution in both the market and our daily work habits. However, it can still be complicated to navigate the jungle of data, scripts, languages, formulas and everything that comes with it. At Adviso, we think data is essential when it comes to decisions about long-term digital activities, and strategies for reaching the right audiences at the right times. The good news? Everything you need to make those choices more easily is available online. This article is a follow-up to another one we recently published, titled Data analysis in times of crisis. For SEO information related specifically to the pandemic, jump to the end of this article. The prerequisites To better understand the scripts and methods presented here, you’ll need some basic knowledge and understanding of programming languages and spreadsheet formulas. This knowle …
RDV Media – A busy day and some heated debates
Yesterday was the first Infopresse media day. I reached about 750 people from all types of media (TV, radio, print, internet) and all types of businesses (broadcasters, agencies, advertisers, etc.). Many of the conferences were in the “Round Table” format and, with the help of the actors present, there were fiery debates and dubious quotes. Unfortunately, I was unable to attend all the conferences, but here are my notes and impressions on four of the conferences that particularly interested me.
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(Almost) liveblogging of the Infopresse day on retail: the impact of web marketing on offline sales methods
Here are my notes from the conference by Stéphane Drouin, founder and partner, SVM