Interview with Sébastien Neveu : 5 inbound trends to watch in 2019
In this interview with Sébastien Neveu, practice leader in SEO and inbound marketing, you will discover major trends that will greatly influence companies today and in the future. When you’re hungry for knowledge, one of the big advantages of working for an agency is that you’re surrounded by experts, each more inspiring than the next. Every month, I’ll be chatting with one of them, sharing their latest observations and discoveries and getting a unique perspective on the future of digital. This month, I spoke with Sébastien Neveu, practice lead for SEO and inbound marketing. Quick background, Sébastien joined our marketing and content team in August 2018, after several years on the publisher side, the agency side and the advertiser side. During our meeting, he shared five trends to watch for in his field in 2019. But let’s start at the beginning. Sébastien, tell me how you explain what you do for a living to your friends? First off, I start by explaining that my job doesn’t involve ins …
Instagram Announces the Release of its New Business Tools
It has been a few months since we started hearing about the coming of professional accounts on Instagram. Finally, more details have recently been released.
Facebook Instant Article: the novelty that is changing the face of the Web
Big news in the media industry this week: Facebook closed a partnership with media giants including the New York Times, BuzzFeed, and National Geographic to host the publishers’ content directly on the social network’s servers. These articles will be presented in a new format, called Instant Articles, and will provide a better reading experience for users.